Mobile marketing statistics, some of these may surprise you. Watch to find out more about why you should be involved in mobile marketing, including sms text messaging.

1. PREPARE TO BE
ENLIGHTENED

2. WHO ARE WE? OUR COMPANY
• offers internet marketing
consulting services
• helps businesses create
custom marketing strategies
to maximize their income

3. ? ??
. . .

4. CONSUMERS
4 out of 5
4 OUT OF 5 CONSUMERS
USE SMARTPHONES TO
SHOP

5. 68% OF MEN ARE LIKELY TO MAKE PURCHASES THANKS TO
MOBILE ADS, WHERE AS 58% OF WOMEN ARE LIKELY TO
TO MAKE A PURCHASE
68%
58%

6. MEN ARE MORE LIKELY
THAN WOMEN TO
REDEEM MOBILE
COUPONS (35% VS. 27%)
WOMEN
27%
MEN
35%

7. 3 IN 5 MOBILE USERS PAY ATTENTION TO MOBILE
ADS WHILE VISITING SOCIAL MEDIA SITES

8. THE “MOBILE INFLUENCE
FACTOR”(OR EFFECT OF
SMARTPHONES ON
IN - STORESALES) ON RETAIL
PURCHASES WILL INCREASE
TO $689 BILLION (OR 19% OF
TOTAL STORE SALES) BY 2016 19%
$689 BILLION OR 19%

9. 57 PERCENT OF CONSUMERS
WILL NOT RECOMMEND A BUSINESS
WITH POORLY DESIGNED
MOBILE SITE
57%

10. 40 PERCENT OF CONSUMERS WILL
GO TO A COMPETITOR’S SITE AFTER
A BAD MOBILE EXPERIENCE
40%
CONSUMERS

11. 45% HAVE RECOMMENDED
A PRODUCT TO A FRIEND
AS A RESULT OF A
MOBILE AD
45%

12. 43 PERCENT OF
SMARTPHONE OWNERS
HAVE USED THEIR MOBILE
DEVICE WHILE IN A STORE
FOR A SHOPPING PURPOSE43%

13. SCAN QR CODES
PURCHASED AFTERWARDS.
50% HAVE SCANNED QR CODES.
18% HAVE PUCHASED AFTERWARDS.
50%
18%

14. 64%OF AFFLUENT APP USERS SAY
THEY VIEW BRANDS WITH
MOBILE APPS MORE
FAVORABLY

15. eMarketer estimates that there will be 115.8 million
Smartphone users in the US by the end of 2012, with
that number growing to 176.3 million by 2015

16. 55 PERCENT OF
CONSUMERS EXPRESS AN
INTEREST IN MOBIE
COUPONS BUT ONLY 10
PERCENT HAVE
ACTUALLY RECEIVED ONE
FROM A MERCHANT

17. 18 PERCENT OF CONSUMERS
HAVE REDEEMED A MOBILE
COUPON IN THE PAST 90 DAYS

18. BY 2013,
54% OF ALL PHONES
GLOBALLY WILL BE
SMARTPHONES

19. 33 percent of smartphone owners have shared their
location with retailers by using the map feature on a
retail app, via check – in service

20. 44% OF ADVANCED DEVICE OWNERS ARE LOOKING FOR
COUPON OPPORTUNITIES ON THE DEVICE AND 17%
HAVE ALREADY PURCHASED A PRODUCT VIA MOBILE
PLATFORMS

21. Nearly 116 million Americans will use a smartphone at least
monthly by the end of this year, up from 93.1 million in
2011. By 2013, they will represent over half of all mobile
phone users, and by 2016, nearly three in five consumers
will have a smartphone

22. 47%
OF CONSUMERS CONFIRM THEY USE THEIR
SMARTPHONE TO SEARCH FOR LOCAL
INFORMATION, SUCH AS INFORMATION
ABOUT A LOCAL STORE THEY WANT TO VISIT.

23. MOBILE SEARCHES RELATED TO RESTAURANTS HAVE A
CONVERSION RATE OF 90% WITH 64% CONVERTING
WITHIIN THE HOUR

24. 46%OF CONSUMERS ARE
UNLIKELY TO RETURN TO
A MOBILE SITE IF DIDN’T
WORK PROPERLY DURING
THEIR LAST VISIT.

25. MOBILE COUPONS RECEIVE 10 TIMES HIGHER
REDEMPTION RATES THAN PRINT COUPONS

26. there are 6.8 billion
people on the planet
5.1 billion of them own
a cell phone,
but only 4.2 billion
own a toothbrush.

27. 70% OF ALL MOBILE
SEARCHES RESULT IN
ACTION WITHIIN
1 HOUR.

28. MOBILE IS GROWING 5X FASTER THAN THE
INTERNET REVOLUTION

29. TEXT MESSAGING HAS BEEN
ESTIMATED TO BE 5 TIMES MORE
EFFECTIVE THAN DIRECT MAIL
AND 10 TIMES MORE EFFECTIVE
THAN NEWSPAPER ADVERTISING

30. THERE ARE MORE MOBILE PHONES ON THE
PLANET THAN THERE ARE TVS.

31. There are currently
more than 6 million
mobile subscribers,
quoting more than 87%
of the world
Population.

32. CALL US:
(616) 824-0121
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