In this report, the first phase of the digital business and entrepreneurship module within the digital business division of Salford University, Digital Business: Sector Investigation and Infographic, research will be conducted, analysis and information will be provided on the Tourism industry. In this direction, it includes the strategic contributions to the sector by critically reviewing the tourism sector and evaluating the value and benefits of digital transformation in the sector. In addition, the report includes the infographic of the tourism sector by analyzing information from business owners and suppliers using Bloomberg, SWOT and sector reports. In the report, the current environment required for digital transformation was reviewed in the tourism sector and the vuca technique was used to characterize leadership.

1. DIGITAL BUSINESS AND
ENTREPRENEURSHIP
Assessment Title: Part 1. Digital Business:
Sector Review and Infographic
Digital transformation in the Tourism Sector
Emre DİRLİK
MSc Digital Business
Student Number: @00605598
DIGITAL TRANSFORMATION IN
THE TOURISM SECTOR
MSC DIGITAL
BUSINESS
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK

2. EXECUTIVE SUMMARY
In this report, the first phase of the digital business and entrepreneurship module within the digital
business division of Salford University, Digital Business: Sector Investigation and Infographic,
research will be conducted, analysis and information will be provided on the Tourism industry.
In this direction, it includes the strategic contributions to the sector by critically reviewing the tourism
sector and evaluating the value and benefits of digital transformation in the sector. In addition, the
report includes the infographic of the tourism sector by analyzing information from business owners
and suppliers using Bloomberg, SWOT and sector reports.
In the report, the current environment required for digital transformation was reviewed in the tourism
sector and the vuca technique was used to characterize leadership.
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK

3. CONTENTS
1.BUSINESS ENVIRONMENT
2. EXTERNAL DRIVERS
REFERENCES
02
04
04
09
09
12
16
DIGITIZATION IN THE
TOURISM SECTOR
THE JOURNEY TOWARDS
DIGITALISATION
VUCA ANALYSIS
HOTEL TECHNOLOGIES
IN 2060
INFOGRAPGIC 1TOURISM SECTOR IN THE
WORLD OF VUCA
SECTOR REPORTS
BLOOMBERG AND GOOGLE DATA
EXECUTIVE SUMMARY
1.1 TOURISM SECTOR TECHNOLOGY
OVERVIEW
1.2 DIGITAL TRANSFORMATION IN
TOURISM AND E-TOURISM
E-TOURISM SWOT ANALYSIS
1.3 DIGITIZATION PROCESS IN TOURISM
1.4 GOOGLE COVID-19 TOURISM
REPORT AND DIGITALIZATION
1.5 ACCORDING TO THE BLOOMBERG
REPORT
Benefits and opportunities of digital
transformation in tourism / p.13
Agile leaders in tourism / p.11
2.1 FUTURE TECHNOLOGIES IN THE
TOURISM SECTOR
2.2 TOURISM SECTOR IN THE WORLD OF
VUCA
INFOGRAPHIC -1
INFOGRAPHIC -2
INFOGRAPHIC -3
Tourism Sector technology overview / p.07
CONCLUSION
REFERENCES
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
05
06
07
07
13
14
Future technologies in the
tourism sector / p.09
15

4. 1 . B U S I N E S S E N V I R O N M E N T
1 . 1 T O U R I S M S E C T O R T E C H N O L O G Y O V E R V I E W
Central Reservation Systems
Global Distribution Systems
Internet
Intranet
The emergence of information communication technologies and their widespread use by sectors has been
the most important innovation that technological developments have brought to the global structuring. These
technologies have been used in the tourism sector as in all other sectors and have been among the
indispensable resources of the sector. In fact, the tourism sector is the sector that uses information
communication technologies most intensely due to the intensity of the touristic demand for information. For
this reason, the investments of tourism enterprises and public institutions and organizations that support
tourism in information communication technologies started in the 1950s. (Sezgin, 2004:109). Today,
widespread and more intensive use continues. In the future, it is predicted that this sector will benefit more
from these technologies, due to the speed of developments and the changes the sector has made with the
effect of globalization. Quick access to information is an important issue in the tourism sector. Because this
sector takes advantage of many different sectors and realizes its production and offers it to its consumers.
Problems in the creation and delivery of this service in terms of time will adversely affect the sector. The
technique used to bring together this sector and its subsidiary sectors on the same platform; Becomes
"network technology". This is actually the internet environment we know. According to Sezgin (2004: 109-
133), it is possible to collect information communication technologies used in the tourism sector in four
main sections:
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
1 . 2 D I G I T A L T R A N S F O R M A T I O N I N T O U R I S M A N D E - T O U R I S M
Electronic commerce can be defined as the secure trade of information, products and services through
computer networks and all kinds of business activities based on digital infrastructure that support it. pushes
to improve business practices. When we consider the structure of the tourism sector that provides
information-based services, it is seen that it is a natural partner with e-commerce. We can define the
realization of all business functions in the tourism sector in electronic environment as eturism. E-tourism
changes the functioning of the tourism sector and provides a more dynamic structure compared to other
sectors. Touristic service providers, who set up a business in a competitive environment on the Internet,
eliminate the commissions received by international distribution companies, and offer consumers a flexible
product prepared according to their own wishes (Andersen, 2001: 6).
4

5. Moreover, tourism providers, airlines, car rental companies and hotel chains have seen the opportunities
mentioned above, developed e-commerce applications and enabled users to directly access reservation
systems. The tourism sector has reached such a position that now there are service providers offering a
single product, as well as service providers offering different touristic products together. In addition, many
touristic destination promotion and small-scale businesses have established destination management and
marketing systems to market their products. E-tourism brings together three fields of activity:
accommodation services, travel agencies and tour operators. And tourism, businesses implement e-
commerce applications by using different information systems and communication technologies in
management and marketing applications with important functions (Pırnar, 2005: 11). For example, when a
transportation company or a hospitality establishment involved in the tourism sector uses communication
technology to fulfill its marketing / finance functions, it also performs e-tourism activities. The business
world, information systems and the tourism sector perform electronic tourism interactively and providing
feedback (Pırnar, 2005).
S T R E N G T H S :
Speed
Personality
Easy to measure results
Human resource efficiency
Conformity to needs and flexibility
Low cost
Market / marketing research and
Direct contact
Increasing the service quality of
easy data collection
tourism enterprises
E - T O U R I S M S W O T A N A L Y S I S
W E A K N E S S E S :
Problems arising personal problems
Uncertain plans
Not seeing the product
Computer novice
Information and data entry takes a long time
Difficulty in getting confirmation
Difficulty finding the desired
Too much information on the internet
Lack of sufficient selection alternatives
The internet does not detect the best and
Poor internet connection
Confusion of transactions with the Internet
information on the Internet
most affordable prices
O P P O R T U N I T I E S :
The spread of e-tourism market.
The widespread use of mass
The gradual increase in education level.
The emergence of new job opportunities.
media Internet.
T H R E A T S :
The problem of undercutting prices.
Insecurity in credit card usage
Insecurity in providing personal information
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
5

6. DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
6
With the introduction of
technology into our lives,
every sector develops and
renews over time. This
development and renewal can
be seen as a change that all
sectors have to adapt to the
environment and society. It
seems almost impossible for
tourism businesses to remain
indifferent to this change,
while other sectors keep up
with the concept of change,
which includes this
development and renewal, in
order to maintain their
sustainability and respond to
the needs of society. In this
case, businesses in the tourism
sector have a dynamic
structure that can adapt to
rapid changes. so that the
probability of survival may
increase by becoming a leader
in their market (Kaya, 2009:
26; Atar, 2019: 104)
Inventions and technologies
realized with the development
of the industry, the invention
of steam engines, and the
transition to urban life in time
have started to activate. With
the concept of leisure time
created, people started to bring
the concept of travel to the
forefront by moving to other
destinations by moving to other destinations,
and this has created the concept of tourism
1.0, which continues in parallel with industry
1.0, which is the first of the concept of digital
transformation at the point of bride.One of the
contributions of this period in tourism is that
the concept of "tourism for all" has gained
character by spreading rapidly from the
moment of its release and directing the
masses to travel. The travels made by the rich
class, which was called only brujuva for a
period, became accessible in this period and
could be made for all segments. Has become
a concept (Atar, 2019: 104).
1.3 DIGITIZATION PROCESS IN
TOURISM
Digital transformation in tourism
(tourism 4.0), artificial intelligence,
internet of things, destination
management systems, central
reservation systems, customer
relations management, digital
telephone networks, smart hotel
management systems, which make
life easier for both tourists and
tourism personnel. smart ticket
(card) system, smart tour guide
system, smart travel agency
system,Virtual reality, which
enables them to see their center in
advance, can be defined as the
period of mobile applications that
allow last minute room reservations
and login (Poon, 1993: 94; Kaya,
2009: 28; Şanlıöz et al., 2013: 251).
One of the most important features that distinguish the digital transformation phase in tourism from other periods is
that the tourism activities carried out by tourists are made to be completed in a way that the tourist needs are met at
the highest level, and the focus is on special personal services.
virtual reality - source: www.envato.com
industry 1.0- www.envato.com

7. 7
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
1 . 4 G O O G L E C O V I D - 1 9 T O U R I S M R E P O R T A N D D I G I T A L I Z A T I O N
Think with Google platform, which is prepared by Google and offers digital marketing suggestions to
businesses, according to the information published on the Think with Google platform, according to the
article on the tourism sector in the Covid 19 period, it is important for the tourism sector to take rapid action
in line with the changing consumer needs. In the first months of the epidemic, the tourism sector, which
came to a complete halt due to travel restrictions, should prioritize digital marketing in order to return to the
new normal. Travel lovers are using digital technologies more intensely than ever before for both flight and
accommodation and vacation packages before purchasing. It is also worth noting that enhancing the online
experiences offered to the consumer has become a priority for the tourism sector in this period when
consumers are turning to digital technologies with the expectation of contactless experiences.
In the light of the information contained in Think with Google, we can say that the players in the tourism
industry should focus more on digital transformation in this process. There are steps that businesses in the
industry must follow in order to bring their business models into line with the new normal.
The first of these steps is that the tourism sector is ready for the return of demand. For this, it is important
that businesses review their marketing targets in the new period and take action accordingly. During this
period, it is recommended to optimize digital marketing strategies and test brand messages and creative
works.
1 . 5 A C C O R D I N G T O T H E B L O O M B E R G R E P O R T
Stating that digitalization changes the expectations of tourists and that the tourism industry should adapt to
this, she explained the examples of digital transformation on world tourism.
• It was stated that she used digital channels effectively by temporarily transferring her own social media
accounts to visitors to visit the dazzling tropical beaches in Seychelles.
• In the report, she claimed that it was easy to digitize tourism in terms of advertising, explaining that she
developed a platform that was the first of its kind to present content about the places people from the USA
would go to.
• Kazakhstan, the largest country in Central Asia, announced that it wants to digitally interact with tourists
through game apps and has also developed an online game for Tourists to explore the country's 100 holy
places.
• Stating that tourists travel in Italy with stories in different languages, it announced the connection of
technology with tourism.
Stating that digital marketing is easier and cheaper according to the Bloomberg report, he gave the words of
the Minister of Tourism of Bulgaria. “Going digital is not expensive, that's what surprises me. It is much
cheaper to go digital compared to traditional commercials on television. Of course, it is absolutely true that a
common combination of both is the most profitable in terms of advertising and results. ”

8. 8
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
T R A V E L S E A R C H E S D E C R E A S E D
B Y U P T O 7 2 P E R C E N T .
Think with Google platform, which is prepared by
Google and offers digital marketing suggestions to
businesses, according to the information published
on the Think with Google platform, according to the
article on the tourism sector in the Covid 19 period,
it is important for the tourism sector to take rapid
action in line with the changing consumer needs. In
the first months of the epidemic, the tourism sector,
which came to a complete halt due to travel
restrictions, should prioritize digital marketing in
order to return to the new normal.
72% I N C R E A S E I N I S O L A T E D
V A C A T I O N : V I L L A S E A R C H E S
I N C R E A S E D B Y 1 0 1 P E R C E N T
Think with Google platform, which is prepared by
Google and offers digital marketing suggestions to
businesses, according to the information published
on the Think with Google platform, according to
the article on the tourism sector in the Covid 19
period, it is important for the tourism sector to take
rapid action in line with the changing consumer
needs. In the first months of the epidemic, the
tourism sector, which came to a complete halt due
to travel restrictions, should prioritize digital
marketing in order to return to the new normal.
6 0 P E R C E N T O F P A R T I C I P A N T S
P R E F E R O N L I N E B O O K I N G
According to the study conducted with Google's
Kantar Research Company in 2020, 60 percent of
the participants make their reservations online, and
they make the most of the mobile phones for these
reservations. It should be noted that the participants
prefer online booking in terms of saving time, price
advantage, easier comparison and obtaining
information. More than 75 percent of travelers use
their mobile phones in the decision-making process
at contact points such as Google Search, price
comparison sites and online travel agencies.
60%
P E R S O N A L V E H I C L E S
O U T P E R F O R M E D P L A N E S
W H I L E T R A V E L I N G
According to the surveys conducted by Google in
April and June, the first transportation choice of
consumers stands out as a personal car. While 30
percent of those who responded to the survey in
April preferred transportation by private car, this
rate rose to 40 percent in June, surpassing the
airplane option.
40%
101%

9. 9
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
2 E X T E R N A L D R I V E R S
2 . 1 F U T U R E T E C H N O L O G I E S I N T H E T O U R I S M S E C T O R
Based on the point where digitalization has reached today; It is anticipated that more artificial intelligence,
augmented reality, personalized services and robots will be available in hotels in the future. As the first
application example in this regard, the robots greet their guests in Japanese at the world's first robot hotel
opened in Nagasaki, Japan, and can carry suitcases to 72 rooms of the hotel by chatting with them (Boneval,
2019). Starting from this point, Hotels.com and Dr. James Canton conducted a research on how
accommodation businesses could be in 2060.
Robot assistants
Before the guests arrive at the accommodation facilities, robots that will be equipped with personal abilities
to speak their language will do everything from welcoming service at the airport to friend service.
Converted hotels on demand
According to the votes and comments of the guests, accommodation facilities can be designed and
assembled. The guests will live their dreams where they dream, want to stay. Nano technology and
advanced machines will be helped in tourism services. This technology is expected to enter our lives in the
next 20 years.
Three dimensional printer in every room
With this technology, it is aimed to find a solution to the guests' luggage preparation problem. It is aimed for
the guests to produce everything they need in their own rooms in real time.
Choose your own dream
Accommodation facilities will help their guests to fall asleep with the dreams they choose, through neuro-
technology programs.
Pop-up hotels
The theme and locations of the new generation pop-up hotels will be selected by the public through mobile
voting. The hotel design, which received the most votes, will be built in a short time with three-dimensional
printers with nano technology and programmed to use bio-solar cells.
Hotel Spas that prolong life
In these Spas, DNA analyzes of the guests will be performed and their illnesses will be diagnosed. In the
next stage, programs developed according to the body will be presented for the elimination of the ailments
and relief will be provided incomparable to today.
Travel Avatar support
Apple's Siri that is in our lives today will be designed as a more personalized version of Amazon's Alexa,
our personal avatar will design, execute and manage our reservations, functioning like our personal travel
agency.

10. 10
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
Eko-Hotells
Energy efficiency will increase and renewable energy platforms will be activated. Eco-hotels, which will be
equipped with advanced solar energy and geothermal energy technologies, will contribute to the society by
creating social awareness from their products to their employees.
Augmented Reality hotels
Thanks to augmented reality, innovative (innovative) scenarios will be developed and, for example, a guest
staying in a hotel in Europe will be able to go on a virtual trip to Africa during his hotel stay.
A different taste experience
Hotel restaurants will serve the most suitable and the most favorite dishes according to DNA analysis.
Before the guest arrives at the hotel, a personalized diet and nutrition menu optimized for his health
according to DNA characteristics will be available.
Immersive themed hotels
Hotels of the future will offer immersive themes and experiences we can only dream of today. Travelers will
also be able to participate in real-time interactive events. For example, it will be possible to participate in
virtual reality experiences in a way that you can spend time in the Roman or Renaissance period.
Smart hotel rooms
Facial recognition system at the entrance to the room, multiple sensors that track the person, televisions that
respond to the person and the person, fully touch, reactive and interactive surfaces, smart toilets and mirrors
that provide real-time news flow are interactive, which senses the stress level and relaxes the air in the room
with relaxing aromas. walls, special dirt-repellent nano-coated towels, automatically adjusted, wireless
temperature controls, personalized beds and pillows based on neurofeedback, hologram concerts or sports
events
2 . 2 T O U R I S M S E C T O R I N T H E W O R L D O F V U C A
The tourism sector has a more fragile and complex structure since it includes many sub-sectors and these
sub-sectors have different structures and different characteristics. In addition, tourism enterprises carry out
their activities in an environment of variable demand structure, high economic and political risk and
uncertainty (Karadeniz et al., 2017: 158). Dynamic and sensitive analysis of internal and external factors
that may affect tourism businesses, structure necessitates a constant change in the future predictions of
tourism enterprises. At the same time, tourism enterprises need to adapt to this dynamic structure and
variable conditions due to the variable and flexible structure of the demand for tourism enterprises, high
personnel turnover rate, and high competition (Kaya, 2010: 27). It faces risks such as a competitive
environment and uncertainty. Tourism enterprises operating in such an environment create imprudence in
terms of political, social, economic and technological changes and cause the current situation to be more
ambiguous (Öztürk and Türkmen, 2005: 172-173). As can be seen, tourism businesses trying to continue
their activities in the world of VUCA can maintain their vital existence in such an environment only with
leaders who can analyze this environment in a good way.

11. 11
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
Considering the current researches on the VUCA concept, it shows that leaders focus their activities and
thinking on the results of VUCA (Schick et al., 2017: 1). Being successful in the VUCA world is only
possible by adapting to this new business environment. This environment means for leaders to create an
environment that is open to different perspectives, experiences and innovations, to identify the opportunities
created by technology, to create new and different ideas about the business, to remove the barriers to reveal
the openings in the activities, systems and processes of the enterprise (Raghuramapatruni) and Kosuri, 2017:
17). There are a number of factors that leaders should pay attention to in order for tourism businesses to be
successful in the VUCA world. In fact, these elements are still present in the word VUCA. These are vision,
understanding, clarity, and agility (Codreanu, 2016: 33; Mishra & Joshi, 2016: 211; Raghuramapatruni &
Kosuri, 2017: 18). Tourism enterprises should adapt the visions they create in variable environmental
conditions according to these conditions. While the environmental conditions change during the process of
realizing the vision, businesses need to know in what direction they should act (Raghuramapatruni &
Kosuri, 2017: 18). However, leaders must have the ability to anticipate possible events in the future. At the
same time, leaders should be understanding about their desire to be accountable, expectations,
communication, trust, and deal with difficult problems in such an environment (Codreanu, 2016: 33). The
koas environment that may occur in the world of VUCA can occur quickly and harshly. For this reason,
leaders need to keep up with all the details about chaos. Leaders who can keep up with this environment can
only make informed decisions about business (Lawrence, 2013: 6). Finally, leaders in VUCA tourism
businesses need to be agile. Leaders should have the characteristics of being flexible, constantly following
the environment, that is, being a part of the environment, and finding solutions to problems quickly while
performing their business activities (Lawrence, 2013: 6; Codreanu, 2016: 35). In fact, one of the most
important ways to survive in today's VUCA world in general is agile leadership of managers.
It has characteristics.
Agile leaders are defined as people who can make decisions in the uncertainty of the market and attach
importance to innovation and creativity (Web1). A leader who can realize agile practices becomes a leader
whose employees produce new ideas, trust their manager, and support their creativity and cooperation by
giving responsibility (Gardner et al., 2005: 248). The application and widespread use of agile methods can
only be achieved by the adaptation of existing managers to the process by accepting change. . Agile
leadership encourages staff to test their limits and overcome themselves. The characteristics of agile
leadership are as follows;
To guide with behavior, not with words,
Improving results by raising the quality of thinking,
Developing the institution with an effective feedback culture,
To ensure that people find meaning in their work,
To create positive emotions as the basis of creativity and discovery,
To ensure leadership behavior at all levels of the institution,
To properly transfer authority and power, to cooperate
To reveal important ideas at all levels of the institution.

12. 12
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
The impact of technology in all areas of our lives, from the computers we use to phones, smart home
systems, and transportation vehicles, continues to grow day by day. From the perspective of tourism
enterprises, companies or leaders that put technology at the center of the business can manage to direct how
the market will develop and change. The rapid digitalization of developing technologies and industries has
also become an indication that leaders serving in tourism businesses should be open to transformation. The
formation of artificial intelligence and its reflections on the tourism sector are among the issues that need to
be evaluated quickly. Artificial intelligence technology used on a ship that will serve in cruise tourism in the
UK It is an indication that it is starting to digitalize rapidly like other sectors. In other words, businesses in
the world of VUCA need agile leaders to keep up with all the developments and changes experienced. Agile
leadership is important for leaders who show such rapid changes and can make quick decisions that will
determine the future in uncertainty and keep their business in the sector in any situation.
As in all sectors, the harmony with technology in the tourism sector has brought important gains with it. By
evaluating the current situation, it can be interpreted that the technologies that come with digitalization in
the position we are today have made significant contributions to the increase of opportunities to differentiate
and enrich visitor experiences in the tourism sector. It is among the results to be reached by taking into
account the findings of the study that technology-based movements in the tourism sector have increased
with digitalization and the classical applications have been replaced by digital applications over time. It is an
undeniable fact that digital applications have a strong domain that facilitates business presentations, makes
them cheaper and enables them to reach large audiences. In addition, based on the research findings, it has
been observed that the technologies in the tourism sector have a more facilitating effect on staff and tourist
life. It is predicted that information and communication technologies, artificial intelligence applications and
automation, which continue to develop rapidly in the fields of travel, tourism and accommodation, will
cause major changes in the sector. It seems that issues such as the type of service to be provided to
customers, where the tourism personnel will be in this new order, how businesses will be affected by these
changes will be a matter of curiosity for everyone in the coming years. Information was given in infographic
3 during the preparation phase of businesses and employers from the current order to digital transformation.
3 . C O N C L U S I O N

13. OPPORTUNITIES
OPPORTUNITIES
• Contributes to new destination configurations
• Inspires new business models, new value chains, new business ecosystems
• Opens up new roles for consumers and producers (i.e. prosumers)
• Prompts new roles for DMOs to support SMEs
THE JOURNEY TOWARDS DIGITALISATION
DIGITALISATION
IN TOURISM
Challenges and opportunities
• Leads to creativity and innovation in tourism
• Facilitates increased customisation of visitor experiences
• Enhances visitor satisfaction
Traditional business practies, low levels
of digitalisation focused on internal
operations and creating value for tourist
Digitalisation improves internal
operations, engage more effectively
via digital marketing, online stores
Growing interconnectivity, incorporates
diverse intermediaries, innovation
across supply chains, B2B, C2C
transactions
SMESs buy into smart destination vision,
high level of innovation,real
connections, newproducts,business
models, connections into global value
chains
Traditional Operators E-Business E-Commerce Smart Tourism
Focus on sales and marketingTraditional
Operators
Digital business ecosystem
Digital business ecosystem
Integrated destination ecosystem
Connected destinaton mindset
E-Business
E-Commerce
Smart
Tourism
Strong Digitalisation
Weak Digitalisation

14. ROBOT ASSISTANTS
Before the guests arrive at the accommodation
facilities, robots that will be equipped with
personal abilities to speak their language will do
everything from welcoming service at the airport
to friend service.
1
CONVERTED HOTELS ON
DEMAND
2
According to the votes and comments of the
guests, accommodation facilities can be designed
and assembled. The guests will live their dreams
where they dream, want to stay. Nano technology
and advanced machines will be helped in tourism
services.
THREE-DIMENSIONAL
PRINTER IN EVERY ROOM
3
With this technology, it is aimed to find a solution
to the guests' luggage preparation problem. It is
aimed for the guests to produce everything they
need in their own rooms in real time.
POP-UP HOTELS
The theme and locations of the new generation
pop-up hotels will be selected by the public
through mobile voting. The hotel design, which
received the most votes, will be built in a short
time with three-dimensional printers with nano
technology and programmed to use bio-solar cells.
HOTEL SPAS THAT
PROLONG LIFE
5
In these Spas, DNA analyzes of the guests will be
performed and their illnesses will be diagnosed. In
the next stage, programs developed according to
the body will be presented for the elimination of
the ailments and relief will be provided
incomparable to today.
AUGMENTED REALITY
HOTELS
6
Thanks to augmented reality, innovative
(innovative) scenarios will be developed and, for
example, a guest staying in a hotel in Europe will
be able to go on a virtual trip to Africa during her
hotel stay.
4
FUTURE PROOF TECHNOLOGIES
IN THE TOURISM SECTOR
Electronic cash registers
Financial software
Mobile phones
Email
Intranet
Internet banking
Office software
Video conferencing
Websites
PHASE 1.
1990-2000
Smart phones
Computer graphics software
Property management systems
Computerised ticketing systems
Computerised stock control
systems
Online booking systems
Customer reservation systems
Email marketing
Customer relationship systems
PHASE 2.
2000-2010
EXAMPLES OF DIGITAL TECHNOLOGIES
TRANSFORMING TOURISM
Augmented reality
Virtual reality
Mobile Apps
Cloud computing and online data
storage
Wearable technologies
Social media
Google analytics
Review websites
Collaborative online
environments
Web 2.0
Chatbots and instant advice
PHASE 3. 2010
ONWARDS

15. Takeactionfor
digital
transformation
intourism
It is predicted that information and
communication technologies, artificial
intelligence applications and automation,
which continue to develop rapidly in the
fields of travel, tourism and accommodation,
will cause major changes in the sector. It
seems that issues such as the type of service
to be provided to customers, where the
tourism personnel will be in this new order,
how businesses will be affected by these
changes will be a matter of curiosity for
everyone in the coming years. It is presented
as a roadmap in this chart in the preparation
phase of businesses and employers from the
current order to digital transformation
digital
transformation
Innovation
focus on new
technologies
analyze
Analyze the industry
needs correctly
arge
Make the
change sure
and slow
Keywords
Optimize future
technologies for
your business
optimization
leave the traditional
structure and move
towards
technological
systems
Strategy
create
strategies for
change

16. 16
DIGITAL TRANSFORMATION IN THE TOURISM SECTOR2020 EMRE DIRLIK
3 . R E F E R E N C E S
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Yayıncılık-Ankara
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