5 ways to nail video marketing for your small business
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By 2017, video will account for a whopping 69% of all consumer internet traffic. Video marketing is no longer an arsenal reserved only for big brands. Today, even the smallest businesses are using it expand their reach, engage their audience and leverage it as their biggest customer acquisition tool.
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5 ways to nail video marketing for your small business
- 1. 5 Ways to Nail Video Marketing for Your Small Business Presented by Logan Nathan Video Marketing for SMEs
- 2. Video Marketing for SMEs Note: solomoIT is an independent company based in not associated in anyway with LinkedIn. Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use. Read the full article Here
- 3. Read the full article Here If 2015 was declared as the “Year of Video Marketing”, 2016 should be called the “Year of Video Marketing Explosion”! Video Marketing for SMEs
- 4. Video Marketing for SMEs Read the full article Here Video Marketing has created success stories for several well-known brands! The question is whether this is a possibility for small businesses with small budgets and little technical expertise! Lets have a look… Read the full article Here
- 5. Viral Potential Read the full article Here Videos that get views, likes and shares tend to entice certain emotions. If you don’t know your target market you can never know what matters to them.
- 6. Integrate with Blogs Read the full article Here A great way to grow your blog readership is to make videos out of your existing blogs
- 7. Drive Action Read the full article Here Adding a call to action screen at the end of video or and auditory note, using annotations, Ad overlays are all ways to drive your audience to take the desired action
- 8. Educate Beyond Your Brand Read the full article Here Video Story-telling can be a great way to engage your audience beyond product demos and promotional material
- 9. Read the full article Here Users’ interact with videos on each social media platform can be different, and so must be your strategy. Make sure you optimise your videos to get the right response at the right time! Optimise For Platforms
- 10. Read the full article Here Video Marketing is no longer an arsenal reserved only for big brands. Today, even the smallest businesses are using it expand their reach, engage their audience and leverage it as their biggest customer acquisition tool. Conclusion
- 11. Lets Connect! Logan Nathan Digital Transformation Strategist, Social Selling Specialist, LinkedIn Trainer Launch your brand to the next level with Video Marketing
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- For example, in my talk, - when I say I left school in 1992, the reason I say that is because I mention in my webinar I failed school. And the reason I say that is that I want to audience to know and think that you don’t have to be smart to do this… You don’t need a degree. So if they don’t have one, they believe they can do it. Then I say I got a trade in panel beating, again this would be stupid if there wasn’t a reason, but I want to connect with the tradesman in my audience, I also go on to say my father wanted me to get a safe and secure job and have a trade to back me up. I then ask the audience attendees, “who here on this webinar had their parents tell them to get a safe secure job”? The very thing that my target audience is trying to get away from. So I build big rapport here. Then did this and that etc. leading to a story behind why you are speaking to them today, which should be a chance for you to reveal your mission without it sounding like a typical company mission.