6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends!
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With the age of hyper-connectedness dawning upon us, it’s only a matter of time when IoT will become a top driver of organisational growth for enterprises and small businesses alike.
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6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends!
- 1. 6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends! Presented by Logan Nathan Internet Of Things
- 2. Internet of Things Note: solomoIT is an independent company based in not associated in anyway with LinkedIn. Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use. Read the full article Here
- 3. Read the full article Here Today everyday objects from our mobile phones to watches and optical glasses are becoming smart enough to send and receive data without any human to human or human to machine interaction because of internet connectivity! Tech gurus call it Internet of Things aka IoT! Internet of Things
- 4. Internet of Things Read the full article Here So what do SMBs need in order to take advantage of new opportunities offered by IoT? Let’s have a look! Read the full article Here
- 5. Technology Is A Moving Target Read the full article Here Today, SMBs can either choose to transform or get disrupted by their competitors! By investing in the right technology architecture, SMBs can experience greater productivity and are better equipped to compete with large players.
- 6. Relationship with Customers Read the full article Here For SMBs to win at customer experience management, they need to have a deeper understanding of IoT trends that are impacting the way they interact with their customers. This includes: • Mobile use • 24/7 connectivity • One-on-one conversation • Loyalty programs
- 7. Engagement in the Key Read the full article Here IoT is driving the next wave of brand engagement! Brands are achieving this by getting closer to their customers through: • Collecting hyperlocal data • Loyalty programs • Relevant and meaningful engagement • Timely incentives and rewards
- 8. Read the full article Here Businesses can use IoT and wearable devices as platforms to stay on their customer's radar to: • Delight customers with new offers • Upsell or cross-sell • Provide incentives to buy • Build long-term relationships Network with the Target Market
- 9. Read the full article Here UI design is irrelevant unless the product has a value proposition that users can understand. SMBs can deliver this by: • Collaboration between designers and engineers • Adding clear value for end users • Using inter-operating and coordinating devices Design Is All About User Experience
- 10. Read the full article Here Strategy is the first step towards adopting IoT. A good strategy must include: • Capacity • Flexibility • Data analytics • Security issues • Hardware and software compatibility Strategy is Essential
- 11. Read the full article Here With the age of hyper-connectedness dawning upon us, it’s only a matter of time when IoT will become a top driver of organisational growth for enterprises and small businesses alike. Make sure your business is ready for the ride! Conclusion
- 12. Let’s Connect! Logan Nathan Digital Transformation Influencer, Digital Strategist Thought Leader, Social Selling Expert, Consultant, Author Want To Prepare Your Business For IoT Disruption?
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- For example, in my talk, - when I say I left school in 1992, the reason I say that is because I mention in my webinar I failed school. And the reason I say that is that I want to audience to know and think that you don’t have to be smart to do this… You don’t need a degree. So if they don’t have one, they believe they can do it. Then I say I got a trade in panel beating, again this would be stupid if there wasn’t a reason, but I want to connect with the tradesman in my audience, I also go on to say my father wanted me to get a safe and secure job and have a trade to back me up. I then ask the audience attendees, “who here on this webinar had their parents tell them to get a safe secure job”? The very thing that my target audience is trying to get away from. So I build big rapport here. Then did this and that etc. leading to a story behind why you are speaking to them today, which should be a chance for you to reveal your mission without it sounding like a typical company mission.