QR codes, which are the little black and white 2D bar codes you’ve probably seen popping up everywhere, can be quite beneficial to local businesses of all sizes. Instead of having to wait until they get in front of their computers to see what you have to offer, QR codes allow you to immediately direct consumers to your special offers, web pages, and other forms of media. Most consumers carry their mobile devices with them at all times, so implementing QR codes in your marketing strategy is a great way to capitalize on this massive audience. No other form of marketing fulfills that need for “instant gratification” like QR codes can. This is especially true for mobile users who are accustomed to getting the information they want, when they want it, with just a few taps on their mobile devices. QR codes allow consumers to become your followers on Facebook, to make purchases from your website, or simply get more information about the products and/or services that your business provides. Many companies are even using QR codes as way to offer special discounts or promotions; the possibilities are endless.

1. 10 QR Code Tips
for Your Local
Business
Presented by: Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com

2. Tip #1
Make Your QR Code Offers and
Content Irresistible
 Users can scan your QR code
with their mobile reader/camera
 Give them a GOOD reason to do
so in order to get results – make
them an offer they cant refuse
 Give them a discount on one of
your HOT products or enter
them into a drawing to win a
freebie just for scanning your
QR code

3. Tip #2
Consider Adding a Short
URL on the QR Code
 Place a small URL on
your QR code for those
who may not be able to
scan your codes for some
reason

4. Tip #3
QR Codes Should Link to a “Mobile” Website
 If you use a QR code to send traffic
to your site, send it to a mobile-
friendly version of your site to
prevent loading and navigation
issues

5. Tip #4
Use QR Codes for Contact Information
 QR codes can provide mobile
users with a quick and easy
way to capture and save your
contact information including
your phone number, address,
email address, and website
address
 They can instantly save it to
their phones with a quick scan

6. Tip #5
Put Your QR Codes on All of
Your Marketing Materials
 Strategically place your QR
codes on your other marketing
materials for ultimate exposure
 Place them on your business
cards, flyers, menus, your
website, t-shirts, inside your
store, and more

7. Tip #6
Use QR Codes in MANY Different Ways
Users Can:
Instantly get info about your product
or service
Make a direct purchase
View your product features and
demonstrations

8. Tip #7
Use More than One QR Code
 QR codes are so versatile that you
should create multiple codes if you
really want to see results
 Use them for different products and
different promotions

9. Tip #8
Use QR Codes for Direct Dialing
 Code your phone number
behind QR codes to help users
instantly call your business
with a scan of your code
 Great for customer support,
hotlines, and sales centers

10. Tip #9
Know Your Target Audience
 Decide “who” your target
audience is before creating any
QR codes
 Create campaigns based
closely around the needs and
wants of your target audience
for success

11. Tip #10
Convert Them into Customers
with Quality Content
 Give them a reason to become
a loyal customer by providing
them with captivating, unique
content hidden behind your
QR codes
 Can be promotional,
educational, or entertaining as
long as it satisfies their needs

12. Thank You!
If you would like more information
about QR Codes, contact me at
917-677-9937
For a FREE Consultation
Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com