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Leveraging Events for Demand Creation

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Logarithmic IMPACT
Logarithmic IMPACT

An introduction and case study from the Logarithmic Impact team on leveraging events for maximum demand creation potential

TecnologíaEmpresariales
1 de 8
Leveraging Events for Maximum Demand Creation: A Three-point Approach LogarithmicImpact.com
Demand-Creation Events: A Three-Point Approach ,[object Object],[object Object],[object Object],[object Object]
Pre-Event Components (All or some implemented depending on time, objectives and budget) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
During-the-Event Components (All or some implemented depending on time, objectives and budget) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post-Event Components (All or some implemented depending on time, objectives and budget) ,[object Object],[object Object],[object Object],[object Object]
Measurement as a Cornerstone of Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All pull-through from an event must be measured to provide effectiveness insights and analytics to assist in lead generation as well as aid in development of future targeted offers to prospects. Potential information to capture:
Case Study: Leveraging the Value of Events Multiple Pre-, During- and Post-Event Outreaches Gained Four Executive-level pitches at major pharmaceutical companies Gained $1 Million Contract with Emerging Pharma Company Contacts gained at event later grew the pipeline 4.8x Microsites, speaking, video, ads and collateral supported the event Executive Summary A study in the power of fully-leveraging an event for demand creation.The client was a pharmaceutical sales services provider seeking to help its business development team meet with top executives at major pharmaceutical companies Primary Objectives Create Brand Awareness for the client: 1) Introduce the service and its value proposition to customers 2) Establish a thought-leader position for the client in the area of alternative/complimentary selling models Generate Leads for the business Critical Challenges To reach busy executives with a compelling message, educating them about the uniqueness of the client’s business model as an alternative to traditional sales forces Actions ,[object Object],[object Object],[object Object],[object Object],Results ,[object Object],[object Object],Postscript Participation as a speaker/moderator at this event enabled the client to be seen by prospects as a thought-leader and peer — part of their world — and provided new opportunities for further discussion
For More Information Ellynn Decter Szoke Business Strategist & Demand Creation Consultant [email_address] 973-761-4403 (phone) 253-390-8722 (fax) Joseph Mann Marketing Technologist & Demand Creation Consultant [email_address] 973-928-7726 (phone) 206-339-2652 (fax) josephwmann (skype) josephmann (twitter)

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Leveraging Events for Demand Creation

  • 1. Leveraging Events for Maximum Demand Creation: A Three-point Approach LogarithmicImpact.com
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  • 8. For More Information Ellynn Decter Szoke Business Strategist & Demand Creation Consultant [email_address] 973-761-4403 (phone) 253-390-8722 (fax) Joseph Mann Marketing Technologist & Demand Creation Consultant [email_address] 973-928-7726 (phone) 206-339-2652 (fax) josephwmann (skype) josephmann (twitter)