Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption. Project was presented by HEEMA JOSHI, NEETI JHA,. ABHIJEET ZAWARE AND MYSELF LOKESH BOGATI I hjave designed the slides as per the theme of Maggi Please follow me on slideshare for more Powerpoint presenatations :) My email lbogati62@gmail.com thank you :)

2. INTRODUCTION TO NOODLES
• Indians perceive noodles as an important part of
Chinese and Oriental cuisine.
• Home made 'Idyiappam' - an Indian version of
noodles
• Served in majority of the restaurants situated in
Tier1 and Tier2 cities
• Small eateries present in Mumbai and other towns
serve noodles with other Chinese dishes
• Home deliveries from restaurants along with
packaged, unprepared noodles make their way into
Indian homes.

3. EATING NOODLES (FORM)
•
•
•
•
•
Deep fried with oil, vegetables and spices
Boiled in water along with specific
ingredients
Served dried and crispy along with
chutney
Served as a part of the soup.
Wrapped in a role.

4. NEEDS/ WANTS SATISFIED BY NOODLES





Wholesome
Easily Accessible
Enriched with nutrients
Caters to all age group now.
Affordable to all.

5. GROWTH IN THE NOODLES MARKET (BRANDED VS UNBRANDED)




Demand for convenience food
15% increase
Changing lifestyle & eating habits
Increase in purchase power

7. HISTORY OF MAGGI
• Maggi is an over 100 yrs old Nestle brand of instant
noodles, soups, sauces, seasonings & stocks.
• The original company came into existence in 1872 in
Switzerland, when Julius Maggi took over his father’s mill
• Marked the begin of Maggi brand and it ‘s line of convenient
food products.
• Maggi merged with Nestle in 1947.

8. MAGGI IN INDIA
• Nestle introduced Maggi brand in India in 1982
• With the launch of Maggi noodles,NUL created a new food
category in Indian packaged food market
• Popular snack .
• Maggi became generalized.

9. PRODUCTS OFFERED BY:

10. PRICE
Product Variant
Pack Size(gm)
Price (Rs)
Maggi 2 minutes
50
5
100
10
200
20
400
36
600
54
800
70
Chicken curry
100
12
Vegetable Atta & Dal Atta Noodles
100
13
400
50
100
16
70
40
Vegetable Multigrainz Noodles
Maggi Cup o mania

11. PLACE
•
•
•
•
Strong Distribution Network.
Wherever, Whenever, However.
Maggi Fun Spots.
Other Nestle Kiosks.

13. PROMOTION
•
•
•
•
•
•
•
360degree marketing strategy.
Changed their advertising campaign .
Celebrity endorsements.
Events & Experiences.
Sales promotion in school & colleges, exercise of brand recall.
Free sample distribution.
Consumer involvement – invited housewives to send Maggi
recepies.

14. CULTURAL SHIFTS TOWARDS NOODLES CONSUMPTION
• More people using it due to the minimal cooking time
required.
• A preferred choice amongst children below the age of 16.
• The new healthy variants like Multigrainz and Atta Noodles a
hit for the health conscious.
• Often substitutes for lunch/dinner among working
professionals.

15. THREAT OF SUBSTITUTE PRODUCTS
• Pasta
• They have threat from pasta due to it nutritional properties
available in it. Pasta is also easy to cook and eat like noodles.
Also the pasta is available at a cheaper rate in the market
today.
• Ready to eat food MTR
• Noodles have threat with this product because they have the
best dishes included in it i.e dosa, idli, utthappa mix so people
can use it instead of maggi too.

16. CONCLUSION
• Advertise its product by depicting attributes related to health like
nutrition values
• Help customer perceive the product as healthy
• Nestle is a dominant player in the market
• Maggi noodles has been entrenched instant noodle brand in the
market
• Due to its strong advertising, mass distribution Maggi has variety
flavors under it with the consumer loyalty
• It should always focus on changing lifestyle and innovate to create
delight in every meal

17. Sources: http://en.wikipedia.org/wiki/Maggi_noodles
http://www.maggi.in/
http://marketingstrategy-sai.blogspot.in/2010/03/maggie-noodles.html