Your digital marketing plan and presentations are the way to In-depth understanding of E-commerce business, including Vendor Management, Product Management, Sales & Marketing, and Operations.

1. Prepared by : Lokesh Kumar Singh
SENIOR DIGITAL MARKETING / E-COMMERCE PROFESSIONAL
Over 12 years’ experience in planning, implementing and deploying leading-edge digital marketing
solutions that contributed towards top-line & bottom line growth

2. I am trying to describe you, below
some example of projects.

3. And we can use Analytics based action plan on case B
& C after our website analysis. Case A there is no
analytics available at the stage of analysis and there is
no data available to change.
Domain A Domain B Domain C
New website, and this
website is not
available digitally or
online.
Old website, but not
competing with
competitor.
Old website, and
competing with
competitor, but unable
to generate lead or
revenue.

4. Domain A

5.  Domain requirement
 Hosting
 Design
 If design – what design, that are in global
trends- like – Responsive, mobile friendly
 Website Testing
 Business Goal / Verticals
 Competitor Analysis
 Setting up Analytics and Google Console
 Search Engine Optimization

6.  On page – Keyword Selection, Meta tag creation,
Alt Optimization, CSS & JS Optimization, white
space removing from code, image compression,
navigation test, load test etc… there is more than 200
techniques to use before off page work. But that all
200 techniques are not required for all the design
and verticals. CMS Design need different technique
and add-ons, HTML5 need different technique,
other design like .net or pure static PHP need
different and these things based on real time
analysis.
 Search Engine Marketing – You need a copy of the
ads, creative and what platforms do you wants to
use.

7.  For example ads formats are available in three different
categories.
 A. Text based ads
 B. Image based ads
 C. Video based ads
 D. Only sound, podcast, songs, mp3 format etc…
Social Media Optimization
 Set up the location
 Age group for targeted audience
 If do you wants a one step ahead analysis then set the sex
on product based. If ladies fashion product/services then
you can select only Female from ads option.
 Email Marketing – Lead collection and email marketing.
 Email design, html, flyer based and mass emailing.

8. Domain B

9.  Check the Analytics and Google Console and start
implementation / changes
 Test the Domain length
 Test the Hosting – Might be problem in load time…
 Design
 Test the design – it is Responsive or mobile friendly
if not change the design.
 Website Testing and apply the changes
 Business Goal / Verticals
 Competitor Analysis and changes the best plan
according analysis data

10.  After checking all the above parameter then you can
make changes in below all categories of works, like –
SEO, SEM, SMO
 Search Engine Optimization
 On page – Keyword Selection, Meta tag creation, Alt
Optimization, CSS & JS Optimization, white space
removing from code, image compression, navigation
test, load test etc… there is more than 200 techniques to
use before off page work. But that all 200 techniques are
not required for all the design and verticals. CMS Design
need different technique and add-ons, HTML5 need
different technique, other design like .net or pure static
PHP need different and these things based on real time
analysis.
 Search Engine Marketing – You need a copy of the
ads, creative and what platforms do you wants to use.

11.  For example ads format available in three different
categories.
 E. Text based ads
 F. Image based ads
 G. Video based ads
 H. Only sound, podcast, songs, mp3 format etc…
 Social Media Optimization
 Set the location, Like, Share, Image View, Post Views,
Content engagement, Link Click, Offers, Conversions
 Age group
 If do you wants a one step ahead analysis then set the sex on
product based. If ladies fashion product/services then you
can select only Female from ads option etc…
 Email Marketing – Lead collection and email marketing.
 Email design, html, flyer based and mass emailing

12. Domain C

13.  Check the Analytics and Google Console
 Check the landing page design
 Check the landing page bounce rate
 Check the data capturing functionality
 Use the best technique of campaign for more conversion,
time of the user when they are more active, day of the user
when they are free from other work and browsing more…
 Check the campaign fault – Display ads or Search ads.
 Use the Hash Tag and tagging functionality of social media
 Try to engage more customer with content using valuable
data and design, etc…
 Email Marketing – Lead collection and email marketing.
 Email design, html, flyer based and mass emailing.

14. Thanks
Lokesh Kumar Singh
www.talktousnow.com