2.
Digital marketing is the way of marketing products and
services on electronic devices such as
computers, tablets, televisions, smart phones.
Internet marketing and SEO (Search Engine Optimization)
are very important elements of digital marketing.
Digital marketers monitor things like what is being
viewed, how often and for how long, sales conversions, what
content works and doesn’t work, etc.
3.
Various industries are depending on technology.
A recent forecast suggests that 25 percent of businesses will
plan to hire a chief digital officer by 2015.
Example: shopper
4.
Manage complex customer relationships across a variety of
channels.
Respond to and initiate dynamic customer interactions.
Extract value from big data to make better decisions faster.
5.
While running a business offline, you can experience only
moderate success but when it comes to online, you can find it
expanding largely in quick time.
Optimized website along with marketing activities can target
the customers and rive in more traffic to the website.
6.
7.
8.
9.
10. Digital
Traditional
• Faster and more time effective.
• More geographic limitation.
• Wider geographical reach.
• Less flexibility for respondents.
• More flexibility for respondents.
• Expensive and time consuming.
• Less expensive and time
consuming.
11. In the digital industry ,
the key to survival is the ability to
adapt.
