1. gBooker is a world class
booking engine, created to
empower your hotel to
quickly and efficiently
manage internet bookings.
It is fully customizable to
reflect the image of each
property it powers and acts
as an around-the-clock
sales and marketing tool,
enhancing revenue and
increasing bookings. A
guest’s first impression of
your hotel most often
comes from your web site.
The Genares booking
engine is user friendly and
easy to navigate providing
direct, real-time access to
your hotel’s descriptive
content, pictures, rates and
availability. gBooker has a
high degree of
customization, making it
possible to seamlessly
integrate into your current
web site for a cost
effective, low maintenance
solution. It is seamlessly
integrated with our
CRS/Distribution platform
providing real time hotel
reservation rates and
availability with complete
inventory control,
supporting multiple room
types and rates.
Increase Occupancy, ADR, LOS and satisfy your guests
– all through your lowest cost of sale channel –
Your own website!
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Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 | 734.495.9700| www.genares.com
Template-based design structure – affords
flexibility matching hotels look and feel with fully
customizable formats and templates.

2. Availability Calendars – Interactive
booking calendars displaying real-
time availability and sold out dates –
flexibility to include rates on
calendar.
Strike Through Pricing –
opportunity to display reduced
rates and compete with OTA
perceived pricing discounts.
Daily Rate Display – daily rate
shows any change in rate during
length of stay – helps to
showcase discounted daily rates.
Promo/Group Codes – direct market with
promotion codes and/or URL links that take
the guest directly to your booking site.
Multi-lingual and multi-currency –
present your hotel in the local language
and currency.
gBooker Advantages:
Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 | 734.495.9700| www.genares.com
gMobile Booking Engine – next to your web
site mobile booking gives travelers
additional flexibility to book, modify and
cancel reservations. Fully featured and
completely integrated with the web booking
engine.

3. Add-ons – generate additional
revenue opportunities by
selling/merchandising of property
products and services.
Images Library – store a gallery
of photos and video to directly
manage all of the hotel’s
images with unlimited
descriptions and information.
gBooker Advantages:
Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 |734.495.9700| www.genares.com
Revenue Tracking - advanced
tracking features available including
the ability to track search terms,
pay-per-click, and referring URLs.
A hotel’s website powered by Genares, delivers higher revenue and increased
guest satisfaction through gBooker’s superior functionality features and simple,
easy-to-use, booking process. gBooker allows each hotelier to merchandise more,
convert more and profit more while avoiding expensive technology investments.

4. To support your online business we now provide products and services designed to:
• Increase Website Traffic
• Improve Website Effectiveness
• Optimize Hotel Availability
• Improve Rate Effectiveness
• Increase Average Booking Value and Online Revenue
• Maximize Online Brand Exposure
eMarketing Support
A critical component of a successful Booking Engine
Online Marketing Support:
• WebAds
• Deliver digital advertising to thousands of targeted travel sites
• Internal Tracking
• Actively assess the keywords and key-phrases which convert for
your hotel
• External Tracking
• Track the revenue ROI on all online advertising
• Email Module
• Send professionally designed, customer profiled E-mail-
Newsletter
• Search Engine Optimization (SEO)
• Offsite and onsite SEO to maximize search engine rankings
• Pay Per Click (PPC) Campaigns
• Strategic, branded and long tail PPC campaigns to compliment
your SEO rankings
• Email Marketing
• Custom designed and targeted e-campaigns with a focus on
maximizing conversion rate
Improved Web Sites Effectiveness:
• The Avvio POD
• Immediately improved relevance to customers on website
• Organization of Rate Offerings
• Easy to use and specific to market segments
• Shorter Sales Cycle
• Deep link to any offer or offer group
• Measure Website Effectiveness
• Quickly measure the impact of any website changes
Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 |734.495.9700| www.genares.com

5. Improved Availability Effectiveness:
• Date Flexibility
• Measure the date flexibility of your market easily
• Multi-day or single day availability
• Present availability that best matches date flexibility
• Every Last Room Available
• 2 Way PMS Interfaces
• Waitlist function
• Use the Waitlist function to capture non-flexible date requests where
there is no availability
• Dynamic room substitution
• Capture more high-yield multi-night stays
Rate Effectiveness - Complete flexibility in rate structure:
• Rate Linearity
• Cascade all linked rates from BAR
• Child Rate Flexibility
• Functionality to support 2 child rate categories + infant pricing
• Advanced Lead-in Time and Length of Stay functionality
• Automate advance purchase and last minute rates
• Support weekly rental rate setups
• Multi currency rates
• Easy compare currency lookup
• Sell rates in non-home currencies
Increase Average Booking Value:
• Multi-night multi-room-type bookings
• Advanced dynamic packaging functionality
• Dynamic Packaging puts the hotel in complete control over their up-sells
available on their booking engine
• Changes are instantly live
• Intelligent room/rate substitution
• Sell more high yield long stay business
Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 |734.495.9700| www.genares.com
Our goal is to provide the best web/mobile booking engine with supporting online
marketing products services that drive reservations to these lowest cost of sale
channels along a much increased value of every reservation.
eMarketing Support
A critical component of a successful Booking Engine