At lonelybrand we’re busy planning for 2012, and that means reviewing how advertising, marketing and PR agencies are using content strategies for their own business development. We surveyed over 300 top agency executives to uncover awareness, strategies and barriers for content marketing within the marketing industry.

2. do agency executives view content as
a valuable marketing strategy?

4. do agency executives know what
content marketing is?

6. do agencies have documented
content marketing processes to
generate qualified leads?

8. which content marketing strategies
do agencies use most?

9. The most popular content strategies among
agencies are:
• 55% use micro-blogs
• 52% send email blasts
• 38% publish guest posts on someone
else’s blog
For more on top tactics, see our blog post.

10. why aren’t marketers using content
for agency business development?

12. contact
support@lonelybrand.com
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