Nordic Centre for Internet & Society - An Introduction
1. Nordic Centre for Internet & Society
A short intro into our work
Christian Fieseler and Christoph Lutz
Oslo, October 25th 2016
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There are many stories about digital change
• Statistic One: Uber is replacing X
The Stories that we tell about the Digital Economy
From Uber, to Airbnb, to facebook to google, we are fascinated by digital change and
their figureheads – often not deliberating fully the context of these developments.
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More than business models; social and cultural shifts
Digital is more than another medium, in some ways it fundamentally changes how we
behave and how we interact with each other.
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Our Research Agenda -
Looking at work and organizing in the digital environment from three interrelated perspectives:
Labor Specialization
(Economies of Scope)
• Technical Creativity
• Complementarity
• Resilience
• Leading Digitally
• Crowdsourcing
• Sharing
• Youth & Media
• Crowd-Co-Working
• Fairness
• Diversity
• Participation
• Social Partnership
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Currently, we are researching the following areas
Working in Virtual
Teams
The Effects of Self-
Quantification
Distinction and
Social Status
Markers
The Sharing
Economy
Finding
Meaningfulness in
Digital Labor
My Colleague the
Robot - Human-
Machine Interaction
Fair Digital Labor
Designing Civility
into Online
Interactions
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Online Participation Research
(At least) Three Biases in the Literature
1. Political Bias
Online participation research focuses heavily on political participation.
2. Positivity Bias
Online participation research is positive and optimistic.
3. Activity Bias
Online participation implies an active user.
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A Typology of Online (Non-)Participation
Involvement
High: Participation Low: Non-Participation
Agency
Valence
Active Passive Active Passive
Positive
Positive active
participation
Intentional
constructive
engagement
Positive passive
participation
Unintentional
constructive
engagement
Positive active
non-participation
Abstention as agency
Positive passive
non-participation
Lack of necessity or
advantage
Negative
Negative active
participation
Intentional
destructive
engagement
Negative passive
participation
Involuntary
undesired
engagement
Negative active
non-participation
Silencing, self-
censoring
Negative passive
non-participation
Exclusion
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More and more items of everyday life are shared
through a fast growing number of internet platforms
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SPORTS
GEAR
CARS
APARTMENTS
GARDENS
AND TOOLS
HOUSEHOLD
ITEMS
ELECTORNICS
AND MEDIA
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Online Sharing Platforms
…owe their success not just to a shift in social technology,
but also to a shift in attitudes.
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Ps2Share
Participation, Privacy and Power in the Sharing Economy
• Investigating the sharing economy from a
critical perspective.
• Participation: Who is profiting from the
sharing economy? Who is left out and why?
• Privacy: What is the role of privacy concerns
and trust when individuals share personal
goods with a lot of value to them?
• Power: Who defines the rules of the game?
What role do algorithms, rankings and biases
play in this context?
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Privacy in the Sharing Economy
Qualitative Interviews about Airbnb
In Sri Lanka we stayed at huge house of a lawyer and we had a
whole floor for six people. In the beginning, he [the host] explained
everything to us and then he became almost obtrusive and always
wanted to talk with us and spend time with us. He came to our floor
and just didn‘t want to leave anymore. And we just wanted to be
left alone after the long journey. He was very strange and kept
telling us how well he lives, that he is a lawyer, what connections he
has and that he renovated the house. This was very inconvenient for
us. (S.J., male, married)
In Hamburg we had found handcuffs and such things next to the
bed. I would have put that away if I had been the host but I guess
each to their own. The stay wasn‘t worse because of that. It was
never noisy or dirty. (C.S., 28 years old, female)
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Privacy in the Sharing Economy
Quantitative Survey about Airbnb – Simplified Model
Trusting
Beliefs
Sharing
Frequency
Monetary
Benefits
Social-
Hedonic
Benefits
Online
Privacy
Concerns
+
n.s.
-
Physical
Privacy
Concerns
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thank you for
your time
Norwegian Business School (BI)
Nordic Center for Internet & Society
Nydalsvn. 37 / N-0442 Oslo
bi.edu/cis @BI_NCIS