This presentation supported my oral defence to earn an MDes in Strategic Foresight and Innovation at OCAD University. In the presentation, I outline how applying a transmedia design process to the creation of future scenarios can help non-specialist stakeholders engage in critical dialogue about the world of tomorrow; creatively, socially, and emotionally. Learn more about ZED.TO at: http://www.zed.to Learn more about ByoLogyc at: http://www.byologyc.com

1. Trevor Haldenby
MDes Candidate
MRP Defence, April 18th 2013
Bringing the Future
to Life

2. Public Domain: Department of Defense Gravitational Experiment, August 1967

3. Tweet from Canadian astronaut Chris Hadfield, 2013

4. by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)

5. Public Domain: NHGRI: www.genome.gov/sequencingcosts

6. Public Domain: Department of Defense Trinity nuclear test, July 1945

7. J. Craig Venter Institute, 2010

9. Rafael Popper, How are foresight methods selected? (2008)

10. Photo by pauliki (CC BY-NC-ND 3.0)

11. http://www.newmedici.com/2010/06/21/
the-reboot-of-transmedia-content/
Transmedia STORYTELLING

12. Spreadability vs. Drillability
Continuity vs. Multiplicity
Immersion vs. Extractability
Worldbuilding
Seriality
Subjectivity
Performance
7 Core Concepts of Transmedia
from Henry Jenkins
http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

13. by Robert Pratten (CC BY-NC-ND 3.0)

14. Build a world, not a linear narrative.
Spread the story across a media ecosystem.
Engage fans and participants as
creators and curators.
THE PILLARS OF TRANSMEDIA:

15. Frankenstein,
Universal Pictures, 1931

18. $20,970

19. The Story of
www.byologyc.com

22. Taking care of you... from the inside out.
And now...
The “firmware update” for
your immune system.

24. CONTROL.
TAKING CARE OF YOU
FROM THE INSIDE OUT.
LIFE
CHOICE
CHANCECHANCE
SHOULD BE ABOUT

26. twitter.com/byologyc

27. ByoLogyc StaffZED.TO ParticipantsEXE Anarchists

30. Join the ranks of ByoLogyc, and play
a part in humanity’s better tomorrow.

34. Online Live

35. ByoLogyc: Where You Become New
July 4-15 2012
ByoLogyc: Patient Zero
September 29 2012
ByoLogyc: RETREAT
November 2-3, 2012
Live IMMERSIVE Performances
ByoLogyc: 20 Years Forward
March 20 2012
The 2025 Design Innovation Awards
February 26, 2013

47. ADVENTURE Ticket (Evacuee)
POWER Ticket (SCD Agent)
ACTION Ticket (EXE Anarchist)
PRIVILEGE Ticket (Board Member)

50. Build a world, not a linear narrative.
Spread the scenario across media.
Engage fans and participants as
creators, curators, and futurists.
THE PILLARS OF
TRANSMEDIA SCENARIOS:

52. Thank you!
Greg van alstyne,
Siobhan o’flynn,
Lenore richards,
My SFI colleagues...

53. ?
Questions?