11. 什么是 Social Media ? Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). 我靠,能不能用中文啊?
12. 什么是 Social Media ?(中文 beta 版) 社会化媒体是人们使用高度利用的和可扩展的出版技术创造的在线内容。在根本意义上说,社会化媒体是人们如何发现,阅读和分享的新闻,信息和内容的一种手段。这是一个社会学和技术的融合体,它实现了独白(一对多)进入对话(多对多)的转变和信息民主化,把人们从内容的读者转变为发行者。社交化媒体已经非常受欢迎,因为它能够使人们在互联网上形成个人的,政治的和商业用途的关系。企业提到社会化媒体应该是用户生成内容( UGC )或消费者产生的媒体( CGM )
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14. 目录 1: 互联网的混乱之治 2: Social Media 简介 4: 借助 Social Media 的成长方式 5: 成长案例 3: Social Media 分析