Capacity, Cost & Lost Opportunity: The Online Marketing Dilema

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CAPACITY, COST & LOST OPPORTUNITY The Online Marketing Dilemma June 2007

Australia’s billion dollar online advertising market is here ,[object Object],[object Object],Commercial-in-confidence

Online campaigns platforms address these changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Commercial-in-confidence

Evaluate online platforms with new criteria ,[object Object],Commercial-in-confidence Factors Traditional Platform Online Campaign Platform Channel Only those available within the corporation All the channels you need to match your customers preferences Reliability Measured in terms of infrastructure availability E.g. 99.5% Measured in seconds of response time to ensure consistent customer experience E.g. Less than 2 seconds Scalability Scoped and built for a maximum assumed load Ramp up and down in response to actively measured demand Flexibility Project driven and prioritised over months Turnaround in days not weeks Frequency Undifferentiated long term or fixed presence Suits short campaigns such as events and competitions IT Approach Draws on corporate best-practice Draws on industry best-practice Cost Model Fixed Variable

An online campaign platform is now part of a modern campaign framework ,[object Object],[object Object],Commercial-in-confidence

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Commercial-in-confidence

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Capacity, Cost & Lost Opportunity: The Online Marketing Dilema

1. CAPACITY, COST & LOST OPPORTUNITY The Online Marketing Dilemma June 2007

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Notas del editor

22/05/09Copyright 2006 Longhaus Pty Ltd - All Rights Reserved<number>
22/05/09Copyright 2006 Longhaus Pty Ltd - All Rights Reserved<number>