2. The Yachting Network
Organization
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
Longitude 64 Latitude 26
Marketing And
Software
Promotion Sales
Development
Branch
Geographical
Yacht Club Yacht Types Technical
Area Web
Web Sites Web Sites Infrastructure
Sites
3. The Yachting Network
Presentation
www.latitude26.co.uk and www.longitude64.eu
• Provided by : www.Longitude64.eu
Latitude 26 is a software company delivering specialized solutions
to the Yachting industry. We have a large experience in this
vertical market. We include this know-how in the solutions we
develop to answer the requirements of the industry.
• The main difference between a software house and a custom
development company is that we provide monthly updates and
new features to our applications.
• The new features and updates are part of a yearly upgrade plan.
Clients using our solutions can keep an up to date website with
our latest developments without the cost of having to pay for a
custom development every time a new feature is needed.
4. The Yachting Network
Presentation
www.latitude26.co.uk and www.longitude64.eu
• Provided by : www.Longitude64.eu
Our online software solutions are well tested and run on several
clients websites. Thus, new clients are able to rely on stable
applications.
• This commitment can not be always present when dealing with
custom developers where the companies will rush to develop the
application as fast as they can and jump to the next project.
• On the other hand, our company is continuously improving our
applications and enhancing the features. The improvements are
distributed to our clients on a monthly basis.
• Since we specialize in the yachting industry, we understand the
requirements of this vertical market very well.
5. Our Solutions
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
Yacht
Brokers/Dealers
Yacht Charter
Crew Seekers
Reservation
Yacht Club Yacht
Management Manufacturers
Marina
Docks And Slips
Management
6. The Yachting Network
Advantages
www.latitude26.co.uk and www.longitude64.eu
• Our team of skilled developers continuously monitor the web : www.Longitude64.eu
Provided by
trends or social communities and we will include new features if
we think they will help our clients achieve better lead generation
or brand awareness.
• Unlike working with a custom development company, New
features are included every month and are tested thoroughly
before distribution.
• In a long term marketing and promotion strategy, a company is
better off working with a standard software rather than a custom
development which will be very quickly expensive to maintain.
7. TheYachting Network
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
Build your Brand
Create Listing Once
Maximum Exposure
8. Build Your Brand
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
Web Site and Domain name
• First source of listing
Search Engine Indexing
• Company’s web site ranking
• Listings generate traffic
All Documents include contact details
• Brand recognition
• Brand exposure
9. Create Listing Once
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
Listing Created On
Web Site
Company’s Web Site
First Source
Minimize Data Entry
10. Think Global Act Local
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
Listings Translated in
Local Language
Keywords match
potential clients ‘s search
Listing available in local
area web site
11. Maximum Exposure
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
Syndication
Of Videos
Syndication of
Images
Distribution of
PDF
Brochures
Syndication
of Listings
12. The Yachting Network
Advanced Platform
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
Listing entered on
brokerage
company web site
XML web services
to The Yachting
Network servers
Syndication to
Third Party Sites
13. The Yachting Network
How Does It Work?
www.latitude26.co.uk and www.longitude64.eu
• A brokerage, dealer or charter company will first run under their domain
Provided by : www.Longitude64.eu
name and website one or several of the applications above. Being under
their domain name , they build their brand recognition and acquire over
time search engine ranking.
• Yachts for sale or yachts for charter data information and images are
entered by the brokerage or charter company in the application running
under their domain name only once.
• Our applications syndicate the listings through an XML web service and
distribute the feed to The Yachting Network master database automatically
at regular intervals.
• The Yachting Network Platform processes automatically the listing feeds
from all the company websites using our applications through a SOAP web
service and distribute the feeds to the "Yacht-Clubs" and other sites part of
the Yachting Network.
14. The Yachting Network
How Does It Work?
www.latitude26.co.uk and www.longitude64.eu
• The Yachting Network manages a network of about 50 unique
domain names focusing on the Yachting industry. TheyProvided by : www.Longitude64.eu
are
organized by Yacht Brands, Geographic Area, Yachts Type....
• This networks insure a maximum exposure of the listing on the
internet and a yacht for sale or charter can be found under
different keywords in the search engines.
• Thus, for example, if a yacht broker enters a listing under his
domain name for a Bavaria 50 located in Spain, this listing will be
distributed automatically within 12 hours to the sites part of the
Yachting Network matching the criteria : yacht brand, geographic
location, sailboat.
• This filtered distribution insures a very high keyword ranking in
the search engines.
• As well, the targeted audience is very precise.
15. Development Path
2009
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
September • Extensive statistic dashboards using flash graphs
and maps to present clearly the traffic, sales,
2009 inventory...
October • Electronic Flyers extended features to provide
automatic postings to third party sites : Oodle,
2009 Google Base, Vast, Backpage ...
• and manual postings to sites like Craigslist
November • Mini Site/Landing pages by yacht broker, yacht
2009 brokerage company, yacht charter company
16. The Yachting Network
Schedule a Presentation
www.latitude26.co.uk and www.longitude64.eu
• Provided by : www.Longitude64.eu
Contacts us in order to schedule an online presentation.
– We use an online presentation tool in conjunction with skype in order to schedule
an online presentation of our applications.
– It allows us to give you a presentation and answer your questions live at the same
time.
• Visit our Online Tutorial webcasts Library and online webcasts
presentations.
– We created an extensive library of webcasts presenting our applications as well as
providing tutorials to your organisation.
• Support and Sales in French and English
17. The Yachting Network
Contacts
www.latitude26.co.uk and www.longitude64.eu
Provided by : www.Longitude64.eu
• Software Development And Sales
– web: http://latitude26.co.uk/
– email:sales@latitude26.co.uk
• Marketing And Promotion
– web: http://longitude64.eu/
– email:sales@longitude64.eu
• Phone USA – Miami, FL +1 (305) 394-9652
• Phone CH – Zurich +41 (0)91 210-2109
• Phone UK – London +44 (0)20 7078 4226
• Skype: latitude26.ch OR longitude64