Camboo optimizes the company's recruitment process by providing a pre-interview video screening site.

1. Phone Interviews: 27
Surveys: 90
Early Adopters: 2
Camboo
Camboo optimizes the company's recruitment process
by providing a pre-interview video screening site.

2. Describing the problem
• Traditional hiring process is highly inefficient and
rudimentary
• Up to 90% of the in-person interviews made for an open
position are discarded
• Companies recruiters only use text (Resumes) to decide
if the bring someone to the in-person interviews
o Resumes is a poor channel to get to know soft skills aptitudes of the
potential candidate
• Reduce Job-seeker expectations!

3. Journey through idea evolution
• We started Camboo as a site to upload Videos as a way
to boost your resume
• Customer validation took us to a new idea: A video site
to connects job seekers to HR companies
• Many surveys and interviews over the phone after took
us to our final idea: A way to improve company's
recruitment process by means of a pre-interview
question guided video

4. First idea: Site to upload CV Videos
Big assumption tested
30+ surveys and 5
phone calls to
People liked, but they Bigger Pain
Video capabilities
Video CV will potential users
don’t know how to needed.
definitively help
young professionals record a video and Speech guided
they don’t know that also needed.
to find a job
to say!
80% positive response
T !
IV O
P

5. 2nd try: Connecting HR departments with people
This time we tested two big assumptions
20+ more surveys
and 5 phone calls
Will you pay for a to potential users People liked it. But Bigger Pain
site with recording they still don’t know Solution has to
capabilities that what to say and they be free for the
don’t want to pay to
help you to record
be a member!
people.
T!
CV videos.
VO
40% positive response
6 phone calls to HR PI
department
They don’t see real Bigger Pain
Video capabilities
HR companies will managers
use a new way to value on having yet needed.
connect to the another tool to find Companies wants
people. But they like tools to improve
people
T!
the video CV feature
their productivity
IVO
P

6. Last try: Site to optimize recruitment process
Again, we tested two big assumptions
40+ more surveys
and 5 phone calls
Will you live record to same potential They said yes! They Bigger Pain Validated!
your self answering users would love to have
questions to apply something to
answers and use that
for a job?
to pitch themselves!
90% positive response
6 phone calls to
same HR
They loved it! They Bigger Pain
Validated!
Recruiters will send department
questions to managers see that they can
candidates. They will watch the video and
use these answers to evaluate soft and
decide who to call hard skills
Two of them said
they want to try
the site right away!
Early adopters found!

7. Validated product pitch
• Our company, Camboo.co, is developing a pre-
interview video screening site, that helps hiring
companies to reduce the amount of time and effort
spent on in-person interviews.
• We achieve this by providing companies with a set
of questions-guided videos made by the candidates
through our site, with the purpose of allowing
companies recruiters to evaluate candidates hard
and soft skills before investing time and effort on the
actual interviews.

8. MVP Validation
• Working on it!
o User experience from the Recruiters point of view
 Do they want to download the videos?
 Do they want to send more than 4 customs
questions?
 Do they like our Linkedin connection as a way to
search for potential candidates?
o User experience from the Candidates point of view
 Do they like more than one possibility to record the
video?
 Are they comfortable with the live recording?

9. Revenue streams
Happy Job Seekers
Fee for better
Usage license
ranking on Exploring alternative models
searchs like Quality of Recruitment
Insurance, Tailored solution
and Partnership

10. Go to Market Strategy
Iterate on the
Find Early Adopters Release the MVP Iterate again on
feedback to Iterate more on the
to try our MVP and publicly over the the feedback to
refine the MVP feedback
gave us feedback web and find new refine the MVP
early adopters
Did we say we
need iterate on Engage HR agencies Look for
through targeted potential Evolve the site and
the feedback? look for a new ways
marketing and partners
to differentiate from
salesforce
the competition

11. Size of the Market
N Billion of Companies that needed
TAM recruitment tools
SAM N Billion of IT Companies
worlwide
SOM
100K IT Companies in
Latin America Parking
Local
40 IT companies in
Industry Córdoba, Argentina

12. Competitors
How we differentiate?
•They all lacked from Social integration
as a way to look for new candidates
•We are going to replicate proved
models and customize them for the LAR
region first
•We are driving our product with
Customer Development from Day Zero!

13. The team
3 Dev guys (lot of experience working for big corps), 1 jedi UX guy, 1 Crazy Sweeden CEO, 2
Custdev fans BIZ guys and even 1 Accountant! (Accountants do run Startups!)

14. THANKS!
www.camboo.co
join@camboo.co
Startup Weekend 2012 - Cordoba, Argentina