1. Better Marketing. Better Customers.
“Find, Nurture and Grow
with Social Media Marketing”
Global Business Builders
Presented by: Carl Loop
(832) 491-3243
Carl.Loop@GBizBuilders.com

2. Why Are You Here?
• Learn How to Build Better Relationships
• Learn How to Stand Out
• Shorten Sales Cycle
• Peace of Mind About Doing Things Right
• Generate More Leads ad Attract and Develop
More IDEAL Customers
• Make Money and Enjoy Your Life While Working
with Others You Enjoy

3. Contents
1 Kicking It Off, Specific Goals
2 Common Marketing & Nurturing Practices
3 Marketing and Nurturing for Success
4 Internet Marketing, Social Media
5 Benefits of Social Media
6 LinkedIn
7 Facebook
8 Other, Wrap Up

4. Kicking Things Off
“When Selling: With Some People, There’s Nothing You Can
Say That Will Work; and With Some People Whatever You Say
Will Work Right Away.”
GOALS:
•Marketing and Nurturing Strategies That Uncover and Connect
You With the Right People
•Set You Apart as the Right Choice
•Get People to Take a Desired Starter Action

5. Marketing and Nurturing
First, A Look at Common Business Practices
1. Limited or No Segmentation
• One Approach to All Markets
• One Approach to All Personality Types
• One Approach to All Contact Levels
2. “One Time Shot” Approach. Follow Up Not Done Effectively
3. Emphasis on the “Big Sale” and “Numbers Game”
4. Very Little WIIFM, Focus on Features
5. Very Little – if any – Testing, Measuring and Scripting
6. “Me Too” Marketing (“hey, I sell that too, why not buy from me?”)
Suggested Reading: http://bit.ly/KMyo8O

6. Marketing and Nurturing
Common Business Practices (cont.)
1. More Time is Spent on Nurturing Leads into Prospects
Than Turning Customers into Ideal Customers…
THE IDEAL CUSTOMER!
•Appreciates You
•Pays You On Time
•Loyal
•Testimonials
•Referrals
•Buys Repeatedly
•Loyal

7. Marketing and Nurturing for Success
Segmentation and Differentiation
1. Segment Your Markets and Target Customers
• Products, Needs
• Age, Status
• Levels of Awareness
• Goals Gain Power Avoid Risk
• What’s In It For Me
Have Fun Gain Praise
Avoid Hassle
2. Stand Out Enjoy Retire at
• What is Unique? Relationship Age X

8. Marketing and Nurturing for Success
Segmentation and Differentiation (cont.)
1. Nurture to the Personality Type: DISC Training

9. Marketing and Nurturing for Success
Segmentation and Differentiation (cont.)
1. Differentiate by 5 Levels of People:
 Contact
 Lead
 Prospect
 Customer
 Fan (Ideal Customer!)
Important Points:
• All levels should have a unique nurture approach, various
offers, and a strategy for “upgrading” to the next level. Get
connected at the most convenient place to the person.
• The initial sale is not about making money. Money is made
on the sales after the first sale. Get a lead started
somewhere. Then move them up.

10. Internet Marketing Techniques
Social Media Marketing
Search Engine Email Marketing
Optimization
Website
Paid Advertising Mobile Media
Marketing

11. Social Media Marketing and
Nurturing
Some Choices
• LinkedIn
• Facebook
• Forums
• Blogs
• YouTube
• Twitter
• And Many More…

12. Benefits of Using Social Media
Prospecting, Connecting
• Easily Find, Connect and Convert Your Target Market
• No GateKeepers
• Great Reach
• Credibility
• Attract Others
• Multiple Chances to “Touch” People
• Great Tools and Applications

13. LinkedIn
• Join Groups
• Get Your
• Use Advanced Search
Profile
• Ask for Introductions
Completed
• Grow Your Relevant
• Professional
Connections
Picture
• Search for Local Events
• Home, Profile
• Nurture Your • Create Local Events
• Keywords
Targets
Put Some • Send Out Status
Low Pressure Updates
Activities • Offer Value, Interest
Between You, • Ask, Answer
Your Prospects Questions

14. LinkedIn
Custom URL:
Edit Profile>
Public Profile
Order Profile
Sections Using
Drag and Drop

15. LinkedIn
See Who is Viewing You
(Viewing Others
Can Lead to Their Viewing of
You)

16. LinkedIn
Group Statistics:
Activity
Composition
Topics

17. Personal Profile vs. Business Page
Personal FB Profile Business FB Page
• Personal is for Personal (terms • Can Conduct Business/Sales
of service - • Many Fan Pages
Facebook.com/legal/terms) • No Limit on “Likes”
• One Personal Profile • All Posts are Indexed
• Limit on “Friends” • Can Advertise to Your
• Basic Info is Indexed Facebook Page
• Personal Page Default is the • Can Designate “Admins”
Newsfeed (Home) Without giving Login
• Business Page Default is
Newsfeed

18. How to Promote and Grow Your “Likes”
1. Admin Panel > Build Audience
•Invite Email Contacts
•Invite Friends (NOTE: Must be
on your Business Page
Logged in as You!)
2. Create an Ad
3. Get a Facebook Personal
URL and Put Link in email
4. Contests
5. Join Groups, Get Involved
and Your Posts Will Go to
All Group Members
6. Create Events
7. Like other Businesses and Post on Their Sites

19. What to Do in 1 Hour to Promote and Grow
Activity 1 (for 10 minutes): Engage with and respond to the people who are talking
to you or talking about you (sending you direct messages, making comments on
your posts).
Activity 2 (for 10 minutes): Next, find some good, relevant, high quality or
entertaining things to post. Remember what is relevant to your business and your
target audience.
Activity 3 (for 10 minutes): Surf the net. Check out what your contacts, vendors,
clients are talking about or doing.
Activity 4 (for 15 minutes): Now, create and post some original content that helps
showcase your expertise: tips, good ideas, a great blog post or podcast you've
created.
Activity 5 (for 15 minutes): Find new people to connect with who are either part of
your target market, who are following your competition, or are people you can learn
from.

20. Better Marketing. Better Customers.
• Connect www.LinkedIn.com/in/carlloop
• LinkedIn Profile Setup
• “Better Marketing. Better Customers.” Package
Global Business Builders
Carl Loop
(832) 491-3243
Carl.Loop@GBizBuilders.com