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HOW 
TO 
CREATE 
A 
CULTURE 
FOR 
DIGITAL 
INNOVATION
Ø Hi, 
I’m 
Lucy
Ø The 
Attention 
Economy
Ø Digital 
Darwinism
Ø Where 
to 
start?
Ø Know 
your 
audience
Ø Make 
technology 
work 
for 
you
Ø Ideation 
and 
implementation
THANK 
YOU 
lucy@motiveunknown.com 
@lucyeblair

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How to create a culture for digital innovation