SlideShare una empresa de Scribd logo
1 de 7
Proposing an ‘Ironclad’
Direct Channel Budget
SEPTEMBER 19 MONTHLY PROGRAM
“GREAT MINDS OF MARKETING”
Presented By Loren Gray
Not This Loren Gray
THIS Loren Gray
2019
Hospitality
Industry
Average Spend
Digital
Marketing
Budget
Simulator
bit.ly/mbsimulator
2019 Direct
Channel
Transient
Revenue
Budget
Calculator
Total Revenue By Month
MINUS Group Contribution
Leaves Total Transient Contribution
Define Direct Channel
Contribution Percentage
Define Contributing Channel
Segment Percentages
Define Contributing Channel
Conversion values
Identify Expected
Revenue Contribution
Per Contributing Segment
AND
The Expected Historical
Conversion Cost to
Attain that Revenue Goal
(With Variations)
bit.ly/hdmphx919
THANK YOU FOR THE
PRIVILEDGE OF YOUR TIME!
LOREN@HOSPITALITYDIGITALMARKETING.COM

Más contenido relacionado

Más de Loren Gray, CHDM

Rocet toronto nov 18 - Convergence of Revenue Management and Digital Marketing
Rocet toronto nov 18 - Convergence of Revenue Management and Digital MarketingRocet toronto nov 18 - Convergence of Revenue Management and Digital Marketing
Rocet toronto nov 18 - Convergence of Revenue Management and Digital Marketing
Loren Gray, CHDM
 

Más de Loren Gray, CHDM (18)

BREcommerce Summit Keynote Presentation by Loren Gray
BREcommerce Summit Keynote Presentation by Loren GrayBREcommerce Summit Keynote Presentation by Loren Gray
BREcommerce Summit Keynote Presentation by Loren Gray
 
HSMAI Phoenix Chapter "Make It Work' Presentation by Loren Gray
HSMAI Phoenix Chapter "Make It Work' Presentation by Loren GrayHSMAI Phoenix Chapter "Make It Work' Presentation by Loren Gray
HSMAI Phoenix Chapter "Make It Work' Presentation by Loren Gray
 
HSMAI Leadership Conference 2019
HSMAI Leadership Conference 2019HSMAI Leadership Conference 2019
HSMAI Leadership Conference 2019
 
Hsmai lv convergence final
Hsmai lv convergence finalHsmai lv convergence final
Hsmai lv convergence final
 
Rocet Boston Nov '18
Rocet Boston Nov '18Rocet Boston Nov '18
Rocet Boston Nov '18
 
Rocet toronto nov 18 - Convergence of Revenue Management and Digital Marketing
Rocet toronto nov 18 - Convergence of Revenue Management and Digital MarketingRocet toronto nov 18 - Convergence of Revenue Management and Digital Marketing
Rocet toronto nov 18 - Convergence of Revenue Management and Digital Marketing
 
Interstate presentation of Convergence of Revenue and Marketing by Loren Gray
Interstate presentation of Convergence of Revenue and Marketing by Loren GrayInterstate presentation of Convergence of Revenue and Marketing by Loren Gray
Interstate presentation of Convergence of Revenue and Marketing by Loren Gray
 
Nevada Hotel & Lodging Association / HSMA Las Vegas ROC -- Keynote by Loren Gray
Nevada Hotel & Lodging Association / HSMA Las Vegas ROC -- Keynote by Loren GrayNevada Hotel & Lodging Association / HSMA Las Vegas ROC -- Keynote by Loren Gray
Nevada Hotel & Lodging Association / HSMA Las Vegas ROC -- Keynote by Loren Gray
 
Vancouver presentation 18
Vancouver presentation 18Vancouver presentation 18
Vancouver presentation 18
 
HSMAI ROCET Houston Presentation
HSMAI ROCET Houston PresentationHSMAI ROCET Houston Presentation
HSMAI ROCET Houston Presentation
 
Two Roads Hospitality Revenue & Reservations Conference Presentation #2
Two Roads Hospitality Revenue & Reservations Conference Presentation #2Two Roads Hospitality Revenue & Reservations Conference Presentation #2
Two Roads Hospitality Revenue & Reservations Conference Presentation #2
 
Two Roads Hospitality Revenue & Reservations Conference Presentation #1
Two Roads Hospitality Revenue & Reservations Conference Presentation #1Two Roads Hospitality Revenue & Reservations Conference Presentation #1
Two Roads Hospitality Revenue & Reservations Conference Presentation #1
 
Intersection between rm & dm analytics
Intersection between rm & dm analyticsIntersection between rm & dm analytics
Intersection between rm & dm analytics
 
Intersection between rm dm analytics alpha 1
Intersection between rm dm analytics alpha 1Intersection between rm dm analytics alpha 1
Intersection between rm dm analytics alpha 1
 
HSMAI ROCET Atlanta presented by Loren Gray
HSMAI ROCET Atlanta presented by Loren GrayHSMAI ROCET Atlanta presented by Loren Gray
HSMAI ROCET Atlanta presented by Loren Gray
 
Marcus hotels : Storytelling day 2 session 1
Marcus hotels : Storytelling day 2 session 1Marcus hotels : Storytelling day 2 session 1
Marcus hotels : Storytelling day 2 session 1
 
Marcus hotels facebook : Facebook Social media & YOU day 2 session 5 vs1
Marcus hotels facebook : Facebook Social media & YOU day 2 session 5 vs1Marcus hotels facebook : Facebook Social media & YOU day 2 session 5 vs1
Marcus hotels facebook : Facebook Social media & YOU day 2 session 5 vs1
 
Loren Gray's HSMAI ROC 2016 Presentation
Loren Gray's HSMAI ROC 2016 PresentationLoren Gray's HSMAI ROC 2016 Presentation
Loren Gray's HSMAI ROC 2016 Presentation
 

Último

Just Call Vip call girls Erode Escorts ☎️9352988975 Two shot with one girl (E...
Just Call Vip call girls Erode Escorts ☎️9352988975 Two shot with one girl (E...Just Call Vip call girls Erode Escorts ☎️9352988975 Two shot with one girl (E...
Just Call Vip call girls Erode Escorts ☎️9352988975 Two shot with one girl (E...
gajnagarg
 
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
amitlee9823
 
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Abortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get CytotecAbortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Riyadh +966572737505 get cytotec
 
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
Call Girls Jalahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jalahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...Call Girls Jalahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jalahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
amitlee9823
 
➥🔝 7737669865 🔝▻ Sambalpur Call-girls in Women Seeking Men 🔝Sambalpur🔝 Esc...
➥🔝 7737669865 🔝▻ Sambalpur Call-girls in Women Seeking Men  🔝Sambalpur🔝   Esc...➥🔝 7737669865 🔝▻ Sambalpur Call-girls in Women Seeking Men  🔝Sambalpur🔝   Esc...
➥🔝 7737669865 🔝▻ Sambalpur Call-girls in Women Seeking Men 🔝Sambalpur🔝 Esc...
amitlee9823
 
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night StandCall Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
 
Call Girls In Nandini Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Nandini Layout ☎ 7737669865 🥵 Book Your One night StandCall Girls In Nandini Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Nandini Layout ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
 
➥🔝 7737669865 🔝▻ mahisagar Call-girls in Women Seeking Men 🔝mahisagar🔝 Esc...
➥🔝 7737669865 🔝▻ mahisagar Call-girls in Women Seeking Men  🔝mahisagar🔝   Esc...➥🔝 7737669865 🔝▻ mahisagar Call-girls in Women Seeking Men  🔝mahisagar🔝   Esc...
➥🔝 7737669865 🔝▻ mahisagar Call-girls in Women Seeking Men 🔝mahisagar🔝 Esc...
amitlee9823
 
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men 🔝Mathura🔝 Escorts...
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men  🔝Mathura🔝   Escorts...➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men  🔝Mathura🔝   Escorts...
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men 🔝Mathura🔝 Escorts...
amitlee9823
 
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
amitlee9823
 
➥🔝 7737669865 🔝▻ malwa Call-girls in Women Seeking Men 🔝malwa🔝 Escorts Ser...
➥🔝 7737669865 🔝▻ malwa Call-girls in Women Seeking Men  🔝malwa🔝   Escorts Ser...➥🔝 7737669865 🔝▻ malwa Call-girls in Women Seeking Men  🔝malwa🔝   Escorts Ser...
➥🔝 7737669865 🔝▻ malwa Call-girls in Women Seeking Men 🔝malwa🔝 Escorts Ser...
amitlee9823
 
Just Call Vip call girls kakinada Escorts ☎️9352988975 Two shot with one girl...
Just Call Vip call girls kakinada Escorts ☎️9352988975 Two shot with one girl...Just Call Vip call girls kakinada Escorts ☎️9352988975 Two shot with one girl...
Just Call Vip call girls kakinada Escorts ☎️9352988975 Two shot with one girl...
gajnagarg
 
Call Girls Indiranagar Just Call 👗 9155563397 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 9155563397 👗 Top Class Call Girl Service B...Call Girls Indiranagar Just Call 👗 9155563397 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 9155563397 👗 Top Class Call Girl Service B...
only4webmaster01
 
Call Girls In Shivaji Nagar ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Shivaji Nagar ☎ 7737669865 🥵 Book Your One night StandCall Girls In Shivaji Nagar ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Shivaji Nagar ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
 

Último (20)

Just Call Vip call girls Erode Escorts ☎️9352988975 Two shot with one girl (E...
Just Call Vip call girls Erode Escorts ☎️9352988975 Two shot with one girl (E...Just Call Vip call girls Erode Escorts ☎️9352988975 Two shot with one girl (E...
Just Call Vip call girls Erode Escorts ☎️9352988975 Two shot with one girl (E...
 
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
Chintamani Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore ...
 
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 
Abortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get CytotecAbortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get Cytotec
 
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Call Girls Jalahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jalahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...Call Girls Jalahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
Call Girls Jalahalli Just Call 👗 7737669865 👗 Top Class Call Girl Service Ban...
 
➥🔝 7737669865 🔝▻ Sambalpur Call-girls in Women Seeking Men 🔝Sambalpur🔝 Esc...
➥🔝 7737669865 🔝▻ Sambalpur Call-girls in Women Seeking Men  🔝Sambalpur🔝   Esc...➥🔝 7737669865 🔝▻ Sambalpur Call-girls in Women Seeking Men  🔝Sambalpur🔝   Esc...
➥🔝 7737669865 🔝▻ Sambalpur Call-girls in Women Seeking Men 🔝Sambalpur🔝 Esc...
 
Discover Why Less is More in B2B Research
Discover Why Less is More in B2B ResearchDiscover Why Less is More in B2B Research
Discover Why Less is More in B2B Research
 
Aspirational Block Program Block Syaldey District - Almora
Aspirational Block Program Block Syaldey District - AlmoraAspirational Block Program Block Syaldey District - Almora
Aspirational Block Program Block Syaldey District - Almora
 
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night StandCall Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Attibele ☎ 7737669865 🥵 Book Your One night Stand
 
DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
DATA SUMMIT 24  Building Real-Time Pipelines With FLaNKDATA SUMMIT 24  Building Real-Time Pipelines With FLaNK
DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
 
Call Girls In Nandini Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Nandini Layout ☎ 7737669865 🥵 Book Your One night StandCall Girls In Nandini Layout ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Nandini Layout ☎ 7737669865 🥵 Book Your One night Stand
 
➥🔝 7737669865 🔝▻ mahisagar Call-girls in Women Seeking Men 🔝mahisagar🔝 Esc...
➥🔝 7737669865 🔝▻ mahisagar Call-girls in Women Seeking Men  🔝mahisagar🔝   Esc...➥🔝 7737669865 🔝▻ mahisagar Call-girls in Women Seeking Men  🔝mahisagar🔝   Esc...
➥🔝 7737669865 🔝▻ mahisagar Call-girls in Women Seeking Men 🔝mahisagar🔝 Esc...
 
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men 🔝Mathura🔝 Escorts...
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men  🔝Mathura🔝   Escorts...➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men  🔝Mathura🔝   Escorts...
➥🔝 7737669865 🔝▻ Mathura Call-girls in Women Seeking Men 🔝Mathura🔝 Escorts...
 
Thane Call Girls 7091864438 Call Girls in Thane Escort service book now -
Thane Call Girls 7091864438 Call Girls in Thane Escort service book now -Thane Call Girls 7091864438 Call Girls in Thane Escort service book now -
Thane Call Girls 7091864438 Call Girls in Thane Escort service book now -
 
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
 
➥🔝 7737669865 🔝▻ malwa Call-girls in Women Seeking Men 🔝malwa🔝 Escorts Ser...
➥🔝 7737669865 🔝▻ malwa Call-girls in Women Seeking Men  🔝malwa🔝   Escorts Ser...➥🔝 7737669865 🔝▻ malwa Call-girls in Women Seeking Men  🔝malwa🔝   Escorts Ser...
➥🔝 7737669865 🔝▻ malwa Call-girls in Women Seeking Men 🔝malwa🔝 Escorts Ser...
 
Just Call Vip call girls kakinada Escorts ☎️9352988975 Two shot with one girl...
Just Call Vip call girls kakinada Escorts ☎️9352988975 Two shot with one girl...Just Call Vip call girls kakinada Escorts ☎️9352988975 Two shot with one girl...
Just Call Vip call girls kakinada Escorts ☎️9352988975 Two shot with one girl...
 
Call Girls Indiranagar Just Call 👗 9155563397 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 9155563397 👗 Top Class Call Girl Service B...Call Girls Indiranagar Just Call 👗 9155563397 👗 Top Class Call Girl Service B...
Call Girls Indiranagar Just Call 👗 9155563397 👗 Top Class Call Girl Service B...
 
Call Girls In Shivaji Nagar ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Shivaji Nagar ☎ 7737669865 🥵 Book Your One night StandCall Girls In Shivaji Nagar ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Shivaji Nagar ☎ 7737669865 🥵 Book Your One night Stand
 

Hsmai az panel 10 minute budget presentation