Do you want to stand out in the small business space? Do you want to explode your brand in the niche of your choice? Then get some personal branding secrets from this slide share!

1. A Brand
called
You!

2. Presentedby...
•Lorna
•Barrow

3. Personal Branding
Secrets to
your brand
Explode!

4. You will learn...

6. Personal branding is…
Packaging & marketing yourself
such that you become a brand,
an icon or a household name in
the niche you want to serve or
among the tribe you want to
follow you…

7. Personal branding is…
Working on who you are and
what makes you different in a
way that resonates with
people...not just being different
for the sake of being different…

8. Personal branding is…
The first impression that you
make when you walk into a
room and it’s what people say
about you when you leave…

9. Personal branding is…
What you represent to the tribe
of people who follow you and
buy your services and products

10. What is personal branding?
It’s a Brand Called YOU!

12. It is if you want to…
Stand out in
a crowded
market place Build a long
term business
from audience
perception &
loyalty
Be the
authority vs
the expert

13. It is if you want to…

14. 5 personal
branding
mistakes to avoid
making

15. Personal Branding Mistake # 1
Believing that
whatyou know is
more important
who you are

16. Personal Branding Mistake # 2
Branding your
business but not
branding yourself

17. Personal Branding Mistake # 3
Believing that because
you’re good at what you
do, you can behave or show
up any old how

18. Personal Branding Mistake # 4
Believing that “just
being you” is all your
brand requires you to be

19. Personal Branding Mistake # 5
Trying to change who you
are at your core in the
name of the brand

20. 3 POWERFUL
strategies to set
you up for a brand
called you!

21. Personal Branding Strategy # 1
Have a strong and
meaningful egoic
name for you &
your business

22. Examples of egoic names
Ambassador of
Ambition
Rapid Scale
Expert
Disgustologist
International
Trends Expert
Flying
Fish
Studios
Last Minute
Bajan

23. Personal Branding Strategy # 2
Determine your
personal style and
make a personal
style statement

24. Personal Branding Strategy # 3
Be congruent
across all media

25. So…

26. Thank YOU!

27. a favour…SHARE THEM!
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