2. Dance Pop
Originated in early 1980s
Made for places like night clubs but also for radio
Very mainstream music
More similar to pop music than dance music
Normally has an upbeat and energetic vibe to the song
Choreography and dance in the videos
Sometimes Narrative
Examples of artists include Ariana Grande, Backstreet Boys and Madonna.
3. R&B
Originated in 1940s
The term was originally used by record companies to describe music
predominantly aimed for African Americans
The lyrics use to and still capture the African American experience of pain
and them trying to find joy and happiness
Not much performance involved in the videos
Money portrayed as positive in more recent R&B music
Usually a dance routine involved
Alcohol and parties involved in a lot of the recent music videos
Examples of artists include Snoop Dogg, R.Kelly and TLC.
