In student Freshers Week 2010 The Lounge Group took a team of marketing managers on 'safari' to the University of Surrey to observe students in their natural environment. Here are some of the key insights into the world of students coming from the day.

1. Fresher
Safari
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INTRODUCTION
In October 2010, The Lounge Group took a team of 9 daring
Brand Managers on a Fresher Safari to Surrey
University in Guildford to immerse them in the world of
Freshers and older students.
We experienced life as a student for a day and night, seeing
life through their eyes. We explored their attitudes to finances
and debt, their relationship with brands, brand loyalty and
buying habits, their online world, their relationships and
influences, the pressures they face, their social life and lots
more. This presentation summarises the key insights we
uncovered during the Fresher Safari.
For the full presentation, please contact Sara Gil on
sara.gil@theloungegroup.com or 020 7940 4381

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ABOUT THE LOUNGE
The Lounge is an INSIGHTS and
INTEGRATED BTL MARKETING AGENCY
of everything we do by having a network of
10,000 consumers at our heart.

4. Safari
methodology
A first hand consumer experience

5. student house

6. Fayre and Fresher
Speed Dating

7. Student society
panel

8. Dinner with
student
influencers

9. A student
night out

10. Our
insights

11. Money
Money
Students are
comfortale with
debt

12. 42.5% of 18-24s
2.4m students
Average weekly disposable spend
£185 per week (Natwest)
Total annual spend £16b (going out,
food, clothes)
credit cards

13. You make a decision to go to uni
-
£30k in debt. I figure I might as well
maximise it and make it the best
time ever. What difference does
Charlotte, Leeds Uni

14. Brand
Loyalists

15. -brand hair
care. For things like moisturiser
something like Superdrug own-
brand would be ok, but for
shampoo and toothpaste it must be
a big brand. I always buy Colgate
Joe Montebello, Surrey Uni

16. If there was something like Herbal
Essences I would consider it, but
brand because I can trust it, I
Joe Montebello, Surrey Uni

17. Developing
Conoisseurs

18. I like to be able to buy something that
says more about me. I have some
events. I think its stronger and better
quality and its worth paying a bit more
so that people see that I get it
Haider Anwar, Kings College London

19. I save up and buy French Connection
now rather than just buying River
Island and Topshop like I did when I
first started. I think the fabric is a lot
better quality, there are really nice
finishes and it helps me look just a little
bit different to everyone else
Vanessa Gilpin, Middlesex Uni

20. Freshers Fayre

21. early so that I could get the freebies but
giving out what
Joe Winstanley, Fresher, Surrey Uni

22. entitled

23. discounts, so we think that we should
Emily Moxom, Surrey Uni

24. Laptops
killed the
TV set

25. Emily Moxom, Surrey Uni
keeping in touch, Facebook and
Joe Winstanley, Fresher, Surrey Uni

26. Facebook
addicts

27. time. Even my course leader is on there
Amber Kirk, Nottingham Trent Uni
like I knew everything before I even got
Rachel Banham, Surrey Uni

28. The power of
relationships

29. uni. I spend more time with my
flatmates than I ever did with my
friends back home. At uni your friends
Charlotte Butterfield, Leeds Uni

30. Students are
boring

31. Emily Moxom, Surrey Uni
Joe Montebello, Surrey Uni

32. Under
pressure

33. concept of networking than in the past.
Aaron Salins, Marketing & Comms Manager, Surrey Uni

34. Top Ten Tips
The Lounge has distilled our insights
into ten top tips for marketing to
students. For more information, contact:
sara.gil@theloungegroup.com
020 7940 4381
@LoungeGroup
THELOUNGEGROUP.COM