1. Digipak Research

2. Examples
All Time Low – ‘Straight to
DVD’
Contains:
• Live audio CD album;
• Live concert footage;
• Feature length
documentary (including
band interviews and live
footage);
Special packages include:
• Band t-shirt
• Band hoodies
• Movie posters
• DVD branded lanyard
• Photography booklet

3. Examples
You Me At Six – ‘Sinners
Never Sleep’
Contains:
• Studio album;
• Bite My Tongue
documentary (interviews
with the band)
Special packages include:
• ‘Loverboy’ single 7” vinyl
• 7”x7” album print

4. Examples
Michael Jackson - Thriller:
25th Anniversary Edition
Contains:
• Studio album;
• New collaboration tracks
with modern artists
• Three short thriller films
Special packages include:
• Booklet featuring various
photos & artwork (with lyrics
for all of the original songs
on the "thriller" album)
• Zombie & original artwork
on a limited gatefold case

5. General Features Included
in Professional Digipaks
• Audio CD;
• DVD;
• Exclusive photography/arkwork – usually in a
booklet;
• Documentary footage (including artist interviews);
• Band merchandise – vinyls, t-
shirts, hoodies, posters, etc.;
• Exclusive tracks – live, collaborations.

6. What I’m Going to
Include in my Digipak
• Audio CD;
• DVD;
• Exclusive photography in a booklet;
• Band factfiles – individually and as a whole (in booklet and on
casing;
• Poster;
• Exclusive merchandise discount code;
• Band interviews;
• Brief documentary footage;
• Stickers;
This exclusive content will convince people to buy the band’s digipak
as it is not content you can just illegally download like regular albums.
Digipaks need to convince people to spend the extra money, and
exclusive posters and discount codes will do this effectively because
people will feel they are getting value for money.