This was presented during the Info Session on Digital Marketing hosted by the Iligan Chamber (Chamber of Commerce and Industry Foundation of Iligan, Inc.

1. Opportunitiesin
digitalmedia
Lovettejamp.jacosalem

2. Hello!
I am Lovette Jam.
I am a digital media professional.
You can find me at:
lovettejam.com
traveljams.com
@lovettejam

3. MyCAREERPATH
✖2005: Bachelor of Science in Biology
(Major in Zoology)
✖2007-2009: Worked as a medical
transcriptionist (office-based)
✖2009-2010: Worked as a freelance transcriber
(home-based)
✖2011: Worked as General Virtual Assistant
✖2012-2013: Social Media Manager
✖2013-present: Digital Professional: Digital
Consultant / Project Manager / Social Media
Manager / Marketing Specialist / Blogger / Graphic
Designer

4. Whatarewegoingtotalk
abouttoday?

5. TOPICOUTLINE
✖What is Digital Media all about?
✖Why should you consider it as a
career option or a business?
✖What exactly does a digital media
professional do?
✖Is working from home for you?
✖How do you get started in a career
in digital media?

6. Whatis
digitalmedia
allabout?

7. Digital media: audio, video, and images
that exist in a computer-readable format, and can
reside on a local device (CD, DVD, hard drive)
or remote location (website).
– Technology Brief, University of Guelph
Definitionofdigitalmedia

8. Digitized content (text, graphics, audio, and video)
that can be transmitted over internet
or computer networks.
– BusinessDictionary.com
Definitionofdigitalmedia

9. Digitalmediavs.socialmedia

10. Whyshouldyou
consideritas
acareeroption?

11. REASON#1
Digital Marketing is a growing industry
that will thrive during the lean times.

12. Why?
Online marketing:
 is typically less expensive than many
other marketing tactics
doesn’t require much long-term
commitment
 provides an avenue for consumer
engagement
allows business owners to target their
marketing and advertising efforts
is measurable and trackable

13. 900,000vacancies by 2015

14. Socialmedia timeline

15. Digital Media is continuously growing
and evolving.
growing number of digital agencies
multiple job avenues open up

16. REASON#2
Digital media is an apt career option
for the young and enthusiastic
tech-savvy generation.

17. REASON#3
You can choose to work anywhere!

18. Whatexactlydoesa
digitalmedia
professionalDo?

19. Variousthings!
A digital media professional has a wide
array of functions to choose from
depending upon his / her area of interest.

20. DIGITALMEDIAROLES
✖ Design
✖ Development
✖ Marketing and Advertising
✖ Content
✖ Management

21. 1. design
 Digital Designer
 Interface Designer
 Mobile App Designer
 UX Designer (UX = User Experience)

23. 2. development
 Front-end, CSS (Cascading Style Sheets)
 Back-end, e.g. CMS integration (Content Management System)
 Software Developer
 Mobile App Developer
 Different programming languages

25. 3.Marketingandadvertising
 Digital Marketer
 Social Media Marketer
 Email Marketer
 Mobile Marketer
 Online advertising
 PPC advertising (Google Adwords, PPC)

27. 4.CONTENT
 Copywriting
 Video content
 Design
 Illustration
 Animation
 Infographics
 Content collation and aggregation

29. 5. MANAGEMENT
 Project Manager
 Account Manager
 Community Manager
 Social Media Manager
 E-Commerce Manager
 CRM Manager (Customer Relationship Management)

31. WithOtherUniversityDegrees

34. Whoever you are,
whatever your professional background is,
there is a piece of the digital pie for you.

35. Youcanbea…
Specialist
• Focus on one key area
Generalist
• Work across a range of areas
• Flexible
• Mix of tasks

36. Youcanworkas…
Individual Freelancer
Office-Based Local Team
Global Team

37. is
workingfromhome
foryou?

38. Advantagesofworkingfromhome
✖ Flexibility in terms of work hours, break time,
location, temperature, lighting, music, etc.

39. Advantagesofworkingfromhome
✖Doing other things you enjoy while working
 Music trip
 Eat and chat with your friends
 Travel

40. Advantagesofworkingfromhome
✖Maximize your time to earn money.
✖Save on many hidden costs associated with going
to work – commuting, wardrobe, childcare, etc.

41. Advantagesofworkingfromhome
✖Less stress – traffic jam during rush hours,
unfriendly co-workers, a suboptimal work
environment, constant distractions
✖Better health; better work/life balance

42. Disadvantagesofworkingfromhome
✖Distractions. Interruptions from children, work,
neighbors, friends, family may be very disruptive
and special efforts must be made to make it known
that you are actually working and unavailable for
interruption within work hours.

43. Disadvantages
✖Isolation. You will have limited person to talk to.
✖No help or support (from IT personnel, for
example)

44. Disadvantages
✖Job security. Sometimes, clients will end your
contract immediately with some lame reasons. Most
of online jobs offer project-based only.
✖Scammed! Didn't receive the payment.
✖Usually no employment benefits.

45. Disadvantages
✖Need for high self-discipline. It takes a lot of
dedication, self-control and discipline to motivate
yourself to persevere in working at home alone over
the long run without succumbing to the distractions
and losing drive and momentum.

46. Howtokick-start
yourdigitalmedia
career

47. 1.Beeagertolearn.
✖The digital industry is both fast growing
and incredibly competitive. This industry
requires passion and a desire to succeed.

48. 2.GetCertified
✖ If you really want to stand out from your peers in
the industry, completing a certified digital media
course will help.

49. 3.Stayupdated.
✖You need to keep on top of industry news by
following major digital media sites and influential
people on social media.

50. 4.Networking
✖Surround yourself with people more talented than
yourself.
✖Attend industry meet-ups and conferences in
your area to nurture relationships with other digital
professionals and enhance your skill set through in-
depth workshops and presentations.

51. 5.PersonalProjects
✖ Try out your own ideas and don’t just treat
industry leaders’ opinions as gospel.

52. 6.Buildyourpersonalbrand
✖ If you want to show to an employer that you can
build their company’s online visibility, then you
need to show that you can firstly build your own
personal brand.

53. Howtoimprove
yourpersonalbrand
StrongerPersonalBrandasOnlineResume

54. Haveanonlinepresence.
✖You should be present enough on the web
that employers can easily find
your LinkedIn profile, content you have
created, your Twitter account, or your
personal web page just by typing your name
into Google.

55. Useyourreal name.
✖Lovette Jam Jacosalem
✖Not: Ettevol Maj Melasocaj
✖Not: 70v3tt3 j4m
✖Not: Princess Jam

56. Useaprofessional-lookingprofilepicture,especiallyonLinkedIn.
✖Once you've gone to the time and trouble
to create a professional looking photo, it
pays to use it across all your online
accounts

57. Beactiveinsocialmedia
✖BUT your accounts should showcase your
skills and experience.
✖Be mindful of what content you share to
the public

58. Becreative!

59. Thanks!
Any questions?
lovettejam.com / traveljams.com
lovettejam@gmail.com
facebook: fb.com/lovettejam
twitter/instagram: @lovettejam
slideshare: slideshare.net/lovettejam

60. Credits
Special thanks to all the people who made and
released these awesome resources for free:
✖Presentation template by SlidesCarnival
✖Photographs by Unsplash