The world’s gone mobile, and companies like Apple, Google and Amazon are betting that trend is much more than a passing fad!
Within this short report, I’ll cover some of the most recent statistics, and reveal the “five things” you absolutely must know before creating a mobile website for your business.
To improving your mobile presence,
http://lowellareaconsultant.com
3. Connect with Your Potential Clients
WITH ADVATEXT’S GEO-TARGETING CAPABILITIES,
Exactly When You Want
YOU CAN REACH YOUR CUSTOMERS
And Right When They Need It!
WHENEVER YOU WANT, WHEREVER THEY ARE
15% Off your next Visit!
Text SERVICEME to
55469
4. 72% of Americans text message
across all demographics
67% of customers would like to
receive mobile alerts or reminders
Twice as many people Text Message
than own a Television set
82% of Americans do not leave the
house without their cell phones
CTIA 2009
5.
6. Text Call to Action
Live Demonstration “Try it on your phone
Now!”
KEYWOR SHORTCODE
D (STAYS THE
(CHANGES SAME)
)
Text SERVICEME to 55469 to Receive FREE
SERVICEME 55469
$10 OFF Your Next Visit
When client texts,
They are entered
Into the database!
TEXT MESSAGING 101
7. Timely Promotions = Higher Redemption Rates
Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Jiffy Lube: Early Bird Tire World: This weekend Paul’s Toyota: A/C tune-up
special all day long thru ONLY, 20% OFF your entire check all components
Friday! Show msg to purchase and free before it gets hot for FREE,
redeem $10 OFF, code mounting! Show msg to call for appt; (816)223-
mb8483 exp. 4.9 Reply redeem, exp. 5.2 Reply 8584 Reply STOP 2end
STOP 2end STOP 2end
8. (Example of Return-on-Investment on a small scale)
1,000 4% or Higher
Customers Redemption Rate Average
in your on Promotion or Transaction
database Coupon
Industry ranges between 4-13% redemptions on Mobile offers and
coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50
ROI on 40+ Customers walking in, setting an appointment or visiting?
$35 average ticket? $1,400
9.
10. The Mobile World 101
How Do I Build My Database?
Point of Sale Promotions To: 55469
Create engagements with every customer that bring their car in to MSG: Oil
get serviced! Build a database of 9-20 customers per day.
Examples:
Promote with flyers handed to every person, window displays, Point-
Of-purchase displays;
• Win FREE Oil Changes for a year, Text OIL to 55469
• 20% OFF Your next Oil Change, Text …
• Instant FREE upgrade / FREE Filter, Text FILTER to 55469
Add the Mobile “Opt-in” disclaimer to your current service
Agreement and automatically opt-in every customer
11. 90 day notification – Oil Change
Capture Current Customers when they sign their service
agreement; Automatically upload them into the
database and issue out a reminder text-message 90
days later to increase the frequency of the transactions.
Service Order Form
Hogan Tire: $5 OFF your next
oil change with coupon code
MB 2433, watch for future
savings direct from us. Reply Mobile Phone Number
STOP 2end
required
I would like a coupon for next visit for
$5 off my purchase, plus occasional additional
Special savings!
Plus 90 days later, they get a message reminding them of
The coupon!
12. TEXT MESSAGING 101
2 “Other” Important
Components
1. Add the Lead Capture Component of “Mobile” Right on
Your Current Site To: 72727
Deliver your coupons, updates and more via text MSG: Hogan
(The environmental friendly way to deliver information.
No Wasting ink or paper)
2. Combine with every “Traditional”
engagement!
PR, Advertisements, even flyers are more
powerful with an instant engagement.
Instant
Text OIL to 72727 Coupon
Receive an extra $10 OFF
13. Capture Web Traffic into Database!
Greg’s Tire: Free Oil Change
when you reply with your
email address! It really is
that easy, then watch for
more great deals! Reply
STOP 2end
FREE Oil
Enter mobile number
Donate NOW! Enter Mobile Number
Change
Send the Coupon to my Phone!
Mobile ONLY
Coupon!
Enter mobile number
Send the Coupon to my Phone!
Mobile Number
Beauty Brands Secret Sale!
Text BEAUTY to 72727
14. Send Promotions to your Database to do More
Than Just Coupon!
• Increase Social Network Followers
• Capture Email
• More Transactions per year
• Support Causes
John’s Service: Facebook ONLY WINOIL Panchero’s Gift Cards supplying
Ted’s: We will are
Offer, “Like” us NOW for even the best gift! Click here and
cars for the Home Coming
more VIP treatment and Jiffy Lube: To complete your be finished shopping.
Parade this weekend, come
savings. http://carclub.wap entry to win FREE Oil http://xmaspanch.wap
up and we will give you
Reply STOP 2quit Reply STOP 2quit
changes for a year, reply great coupons! Reply STOP
with your email address and 2quit
watch for more great deals!
15. Contact John Smith
5LINX
Address;
http://yoursite.com
Name
P. 816.824.1122
O. 1.800.211.1111
E. Rob@5LINX.com
