My presentation at Creative Entrepreneur Network, Bali, April 2009

1. THE MUSIC
ENTREPRENEURSHIP
Robin Malau, SS., MM

2. MUSIC INDUSTRY
as we know it...

3. BAD NEWS - GOOD NEWS
Statistically, better Worldwide demand
struck by lighting than growing at a frantic pace
having a number one
record Technology revolutionized
marketing & distribution,
Music business = and reducing cost
20/80 business model
(Pareto Concept) Financed by larger, more
affluent, receptive audience
all around the world

4. MUSIC INDUSTRY CAREER CLOUDS
Music Composer Education
Record Studios
Creative Services
On Tour organizer
Advertising Performer
Music for Television
Music for Film Print
Music Publishing Artist Management
Video Production
Record Company
Record Distribution Booking Agent

5. resources: musicians, songs, etc
major labels, large distribution
radio, television, big media, etc
chains
music fans a.k.a. market
CURRENT STATE OF MUSIC BUSINESS
the end of control & the decline of the recording industry (it’s been a while, btw...)

6. resources: musicians, songs, etc
major labels,
blogs/shops radio, television indie label, diy
chains
music fans a.k.a. market
CURRENT STATE OF MUSIC BUSINESS
honeymoon is over, baby...

7. 4% 7%
9% 4%
6% 9%
7% 1%
8% 9% 3%
10% 35%
6% 9%
11%
4% 6%
29%
10%
3% 10%
THE PIE IS GETTING LARGER!
more players, smaller market shares

8. THE OPPORTUNITY
it’s probably there. but do you have what it takes to be music entrepreneur?

9. IDEAS ≠ OPPORTUNITY
Opportunities build from Ideas & Creativity.
When does Idea = Opportunity?

10. IDEAS THAT WORKS...
Ideas is opportunity when:
Attractive
Durable
Timely
Creates or Add value to buyer/end user

11. WHO ARE MUSIC
ENTREPRENEURS?
musician as entrepreneur or,
people who starts music venture.
probably not everyone... sorry.

12. Do i have the
Do i have the desire? Do i believe in
talent? myself and ready to
work hard?
LAUNCHING A CAREER
3 questions to answer before launching your career

13. SKILLS THAT PAY THE BILLS
Artistry & Musical taste
Industry specific managerial skills in
marketing, sales, leadership, project
management, strategic, communication.
Industry contacts

14. WHAT IT TAKES TO BE MUSICAL GENIUS?
no geniuses needed, just a
simple 10.000 hours rule.
practice. all the time. practice
harder than everyone else.
fall in love and spend at least
10.000 hours mastering your
music business
start often, fail often

15. DO YOU HAVE WHAT IT TAKES?
if yes, start now. and run fast. the opportunity is endless...