The document describes a new initiative at the International Hotel Management Institute (IMI) to incorporate creativity and innovation into the curriculum. Some key points: - The initiative was launched in 2008 in response to student and industry feedback calling for more creative approaches to hospitality education. - It focuses on developing students' creative skills and comfort with new ideas, as well as creating a more innovative work environment for staff. - Activities included competitions, guest speakers, "creativity days," and student-led projects on topics like entrepreneurship and sustainability. - Feedback from students, staff, and industry partners was positive, and the initiative was planned to continue with new themes in subsequent semesters.