33. Content Changes Always to improve and support a better ranking. How Changing Content can Affect Rankings Changing content over time has a huge impact in Google's measures. They use changes to determine "freshness" or "staleness" of websites and pages and how that data impacts the value of the links on the page as well its rankings. They'll also measure large, "real", content changes vs. superfluous changes and rank based on that data.
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42. Use Web2zero and its viral effect to get more hits What is Web2.0 first?