Cum imi aleg platforma de e-commerce

Cum imi aleg

PLATFORMA de ECOMMERCE
o discutie scurta despre software

Let's speak software

28.11.2013
http://liviutaloi.ro
http://twitter.com/ltaloi
http://www.linkedin.com/in/LiviuTaloi
http://facebook.com/ltaloi/

2

cel mai important site
despre e-commerce din Romania

cel mai important eveniment
de e-commerce din Romania


3

O cutie neagra?


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Ce intrebari ar trebui sa-mi pun
inainte de a alege o platforma
de ecommerce?


8

Discutii libere pe marginea intrebarilor
• Natura produselor vandute
– Tangibile / Intangibile (digitale)
– Cu variatii/optiuni (marime, culoare) / fara
– Vanzare recurenta / one time only

• Numarul produselor afisate
– 1-5 produs
– 100 – 1000 de produse
– +100.000 de produse

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• Unde se tine gestiunea stocului si/sau
preturile?
– In platforma (multi-furnizor vs 1-furnizor)?
– In ERP?

• Rotatia produselor
– Cate produse noi intra in oferta lunar?
– Cate produse pot sa documentez pe zi?
– In cate “click-uri” pot sa schimb pretul la..

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• Unde se tine gestiunea clientilor /cmzilor?
– In platforma?
– In CRM?
– Black Friday? 1000/5000/10.000 cmzi/zi?

• Unde se stabilesc promotiile?
– In platforma de ecommerce
– In ERP (reguli si politici de discount)

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• Cati oameni vor lucra in magazinul online?
– Sot + Sotie?
– 3-5 oameni? 6-12 oameni?
– 40 - 100, organizati in departamente?

• Vrei doar sa incerci modelul de business?
• Vrei doar sa probezi “vandabilitatea” unei game de
produse noi?
• Multi-store, multi-device, multi-language?.

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COSTURI


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Costuri / Tipuri de platforme
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•
•
•
•
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Free (tictail)
[Marketplace]
Open Source (prestashop, magento etc)
SaaS (romanesti)
Proprietare middle (romanesti)
Enterprise level (atg, hybris, demandware)

• Proprietare & Cloud & SaaS

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Cel mai important lucru


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La final cateva idei importante
• Nu conteaza prea mult costul platformei, dai atat cat trebuie

• Conteaza mult mai mult costul post-implementare, timpul
de reactie in stres, timpul de rezolvare a unor bug-uri
critice, calitatea oamenilor de tip account
• De cele mai multe ori free sau open-source nu inseamna
ieftin, ci chiar mai scump (software creat custom) - TCO
• Nu am vazut o platforma de ecommerce care sa fie gata
100%, deci e nevoie de un buget lunar de dezvoltare

• Ganditi cum veti vinde peste 5 ani, si alegeti o platforma care
sa fie ok atunci, nu acum.

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Multumesc!
Trimiteti-mi un email pentru prezentare.
• http://LiviuTaloi.ro
• Liviu.Taloi@SiteAudit.ro; Liviu@LiviuTaloi.ro
• Sunt activ pe Twitter, Facebook, G+ etc.

–ECOMpedia.ro
– http://twitter.com/ltaloi
– http://www.facebook.com/ltaloi
– http://slideshare.net/ltaloi/

Prea putin timp alocat intrebarilor?
Ai avut pe lista mai multe intrebari?
Intra online pe ECOMpedia.ro
si pune intrebarea la care vrei raspuns
usability, marketing, seo/ppc, platforme ecommerce


18

Bibliografie
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http://agilemedia.ro/thestateof-ro-e-commerce/
http://brandongaille.com/how-to-choose-the-right-ecommerce-shoppingcart-software-platform/
http://www.creatim.com/blog/en/e-commerce/e-commerce-platforms-whichis-the-best-to-build-upon/
http://www.wildtrails.co.uk/blog/best-ecommerce-platform-for-your-business/
http://www.louisvillewebgroup.com/content/ecommerce-choosing-rightplatform
http://47leads.com/11-questions-to-ask-before-choosing-an-ecommerceplatform/
http://seoultima.com/e-commerce-2/choosing-the-right-e-commerceplatform/
http://www.entrepreneur.com/article/227034
http://www.pixelproductionsinc.com/10-questions-to-ask-before-building-anecommerce-website/
http://blog.nonlinearcreations.com/2013/10/7-things-to-consider-beforechoosing-an-ecommerce-platform/

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About Liviu TALOI
•

Liviu Taloi was part of the team who worked for the most powerful Romanian online store –
eMag.ro during the first years of existence, where he was a PR Manager for 3 years.

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Since 2005-2006, Taloi founded the company WebAudit specialized in providing
consultancy in electronic-commerce for Romanian online shops. As a consultant, Taloi was
practically a Project Manager for each client, his main activities regarding: analyzing and
solving usability and functionality problems, growing and optimizing conversion rate, testing
consumers behavior with website optimizer tools, administrating all the departments of an
online shop and creating online advertising/marketing campaigns, measuring the return of
investment and other KPI’s.

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Together with Andrei Radu, Liviu Taloi developed the methodology and organized the
usability tests for Romanian eCommerce Awards Festival (GPeC) since 2007 until now (first
ones held in Romania). Based on international standards, the purpose of usability tests was
to identify main problems faced by regular users when they are trying to buy something
online.

•

In the last years, Liviu Taloi offered consultancy to more than 50 Romanian online shops.
Most of them are now leaders on their market niche.

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Except consultancy and running usability tests, Taloi is also a speaker at conferences and
e-commerce workshops, being very appreciated by audience. He also writes articles and
market analysis for different online and printed publications. In 2008, Liviu Taloi was lecturer
at the first Romanian E-Commerce workshop called “iSell” and also he was lecturer at the
first Online workshops called “WebSell” – a series of 7 webinars regarding major problems
of an online shop.

•

Taloi was part of the team who developed the E-Commerce Study requested by ANCOM
(government agency) in October 2008 and the Romanian E-Commerce Study in 2006 at the
request of MCTI (ministry of IT&C). He repeated the study with private funding in 2010.



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