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Tweet, Friend and Connect: Social Media Trends in the Insurance Industry 2

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Lisa Trank
Lisa Trank

Integrated Social Media benefits for the Insurance Industry

EmpresarialesEconomía y finanzas
1 de 53
Tweet, Friend and Connect: Social Media Trends in the Insurance Industry Fall 2009 Meeting Friday, September 25, 2009 Lisa Trank, One Purpose PR & Communications
Social Media Bandwagon – Are you on it or not ? ,[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ABCs ,[object Object],[object Object],[object Object],[object Object],[object Object],Site Feb ’08 Feb ’09 Growth Twitter 475,000 7,038,000 1382%
Twitter Demographics ,[object Object],[object Object],[object Object],[object Object]
Twitter on the Move ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Site Feb ’08 Feb ’09 Growth Facebook 809,000 65,704,000 288%
[object Object],[object Object]
[object Object],[object Object]
Other Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Even More you Might Come Across… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Too much of a good thing???
Do You Need Social Media or Even Want it?
Make an Impact that Lasts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Outreach ,[object Object],[object Object],[object Object],[object Object]
Reaching Gen Y ,[object Object],[object Object],[object Object],[object Object]
Inbound Marketing & Lead Gen ,[object Object],[object Object],[object Object]
Monitoring ,[object Object],[object Object]
Customer Service ,[object Object],[object Object]
Brand Integrity Management ,[object Object],[object Object],[object Object]
Insurance Industry-specific Social Media/Networking Trends and Analysis
and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],from www.greenwichgroup.com
www.sexyinsurance.ning.com ,[object Object],[object Object],[object Object],[object Object]
www.wikonnect.com ,[object Object],[object Object],[object Object]
Council of Insurance Agents & Brokers
Industry Analysis ,[object Object],[object Object]
Industry-specific Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Case Studies: The Good, The Bad and the In-betweens
Dell Outlet: More than $3 million in revenue attributable to Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anthem Blue Cross/Blue Shield ,[object Object],[object Object]
Domino’s Pizza: Leaving a Bad Taste in Customers’ Mouths or Brand Opportunity? ,[object Object],[object Object]
Time to Tweet and Connect…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.facebook.com Business Pages: http://mashable.com/2009/09/22/facebook-pages-guide/
Setting up a Winning FB page ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Evaluation: P.O.S.T. ,[object Object],[object Object]
People. ,[object Object],[object Object]
[object Object],[object Object],Objectives.
Strategy. ,[object Object],[object Object],[object Object]
Technology. ,[object Object],[object Object],[object Object]
How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss (HubSpot.com)
5 Easy (and Free!) Steps: ,[object Object],[object Object]
[object Object],[object Object],3.5 minutes +
TweetDeck
[object Object],[object Object],4 minutes +
2.5 minutes = 10 minutes! ,[object Object],[object Object]
In case all of this isn’t enough to convince you… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Just imagine the below for your bottom line!
Q & A
Additional Resources ,[object Object],[object Object],[object Object],[object Object]
About Lisa Trank and One Purpose ,[object Object]
[object Object],[object Object],[object Object],[object Object]

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