Who are the Millennials, and how can you attract/retain them as employees and customers? Learn about the value Gen Y can bring to your company, and how you can effectively market to them.
11. 1. Attracting & Retaining Gen Y Talent
2. Gen Y’s Value in Your Company
3. Marketing to Gen Y Customers
12. Regular
feedback
Learning
opportuni4es
Flexible
work
4mes
Latest
technologies
Freedom
to
use
social
media
New
challenges
Tips for Retaining Gen Y
Always
ON
access
Mentoring
&
coaching
13. Tech-‐savvy
Collabora4ve
team
player
Outcome-‐
driven
Mul4-‐taskers
Crea4vity,
passion,
new
ideas
Social
media
&
other
trends
Gen Y’s Value Is…
14. Gen Y can be a
social media
megaphone
for your company
15. ü Mobile, mobile ,mobile!
ü Prefer texting, not email
ü Like visuals: video, Infographics
ü Reject “spin”: want honesty &
authenticity
Marketing to Millennials
16. Receive free ipad
case by watching
Networking Security
video @
www.secvid.com.
Short text
message, not
long emails.
17.
18.
19. ü Research opinions on social media
ü Want creativity in marketing
ü Like companies that make difference
Marketing to Millennials
23. Big
Brothers/Big
Sisters
Program
Walt
Whitman
Elementary
School
Mentoring
Program
Employee
Blood
Drives
Lee
Denim
day
for
Breast
Cancer
Susan
G.
Komen
3-‐day
Breast
Cancer
Walk
Holiday
Season
Dona4ons/Program
25. 1. Create plan to attract/retain
Gen Y employees
2. Make your marketing materials
“Millennial Friendly”
3. Empower Gen Y to give your
company social media exposure
Top Three Actions