Luca Quinzanini

Milan Area, Italy, MI Italy

Senior Client Executive at Millward Brown

Advertising / Marketing / PR

Online Research field Main task include: long and short time research communities moderation, data collection, data analysis (quali-quantitive analysis, verbal analysis, motivational and semantic analysis) Traditional Qualitative Research field Main task include: face to face personal interviews, usability test for websites, online services and ipad/iphone apps. Netnographic survey Main tasks include: Use of Qualitative and Quantitative tools to study online context (SN, Blog, Forum) and natural communities. Quantitative Analysis Specialties: Proficient use of MS Office, T-Lab (text-based analysis), Crowling Software DNSEE Radian 6 (web-based data gathering / analysis), SPSS, PULSAR,...