1. Enhanced contextual interactions
LUCA QUATTRIN
DESIGN FOR
EVERYDAY LIFE
WIAD 2014 15 febbraio

2. PEOPLE
Connecting people
in more relevant,
valuable ways
PROCESS
Delivering the right
information to the right
person (or machine) at
the right time
DATA
Leveraging data
into more useful
information for
decision making
THINGS
Physical devices and
objects connected to the
Internet and each other
for intelligent decision
making
CONTEXT

3. SUPERCONSUMER

4. OMNICHANNEL MEANINGFUL
ENGAGEMENT

5. Mobile
PC
TV
Retail
Print
Radio
OOH
home
$
homework workretail socialtravel travel sleep
ZZZ
Journey

6. The purchase fish
UPLOAD
MEDIA
ABOUT
PRODUCT
ENGAGE
INPRODUCT/
RETAILER
DISCUSSION
SHARE
OPINION
USE
PRODUCT
PURCHASE
PRODUCT
VIEW VIDEO
CONSULT
FRIENDS
RESEARCH
PRODUCT
INTERACT
WITH
PRODUCT
WEBSITE
VIEW ADS
READ
REVIEWS
VISIT DEAL
SITE
VISIT
COMMERCE
WEBSITE
COMPARE
PRICES
DOWNLOAD
CUPON
VISIT STORE
UNBOX
TAKE VIDEO/
PHOTOS

7. MOBILE POWER

8. M2M
(Machine to Machine)
Every objects that are around
us can be connected
between them and between
users.

9. Retail Home

10. ESTIMOTE is one of the
first iBeacon devices
available on the market.
More to come next
months.
iBeacon is based on
standard technology open
for any third party devices
development.
iBEACON

11. Indoor
location
Check-ins
coupons
Proximity
marketing
Contectless
payment

12. Indoor
location
Check-ins
coupons
Proximity
marketing
INFORMATION
ENTERTAINMENT
EXTENDED CONTENT
SERVICES
...

14. Could you really show me something relevant?
Do you really know me?
Do you know what i’m doing?
+ + +

15. “Brands need to tell
authentic, emotive,
compelling stories.”
Angela Ahrendts,
Apple Retail
(Previously CEO @Burberry)

17. &BOUNDARIES BETWEEN DEVICES, SOCIAL,
MOBILE, INTERNET AND REAL LIFE ARE
BECOMING MEANINGLESS.

20. 2ND SCREEN

21. Could you really show me something relevant?
Do you really know me?
Do you know what i’m doing?
+ + +

23. WHILE TV

26. emotions
&
IMPACT

27. storytellers who use technology
real time collaborative content editors
omnichannel engagement