1. Get in touch with the
Toluna Community

2. What does Toluna do?
Sample Polls
Proprietary Panelists QuickSurveys
Advanced Surveys Sponsored Polls
Online Ad Measurement User-Generated Polls
SAAS
Consultancy Community
Custom Panel Builds Management
Professional Services Survey Scripting
Panel Mgmt
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3. Introducing Toluna Asia Pacific
Headquartered now in Hong Kong, with offices in India, Japan and Australia, Toluna Asia
Pacific delivers products and services you would expect from a global company whilst
providing a specialised team of local experts to understand and enable all of your
sample provision and technology needs.
Unlike other panel providers, Toluna has developed a unique online community
approach to the management of its panels. Through the use of web 2.0-based
technology we created the world’s first social voting community site
toluna.com, focusing on maximising panellist engagement to offer increased survey
responsiveness and data reliability to our clients.
Opinions that really matter
That’s why we are the world’s no.1
online research sample and technology
provider!
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4. Enabling companies to ask 1-100 questions
to anyone, anytime, anywhere
Anyone
Toluna’s in-depth profiling of its panellists and our specialised consumer,
b2b and healthcare panels enable clients to reach niche segments and
hard to reach audiences quickly and cost effectively.
Anytime
Toluna provides 24/7 global project management support and continually develops
innovative technology such as QuickSurveys and PanelPortal to enable organisations
to gain real-time customer insight easily and cost effectively.
Anywhere
Using Toluna’s 36 proprietary panels worldwide and our network of global
partners we can provide organisations with access to survey respondents from
all over the world.
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5. The World’s first Online Panel Community
Everyone has an opinion...we have over 1 million a day
A unique panellist experience that offers
much more than just a financial reward!
Our focus on creating socially relevant and
engaging panel communities means we are
communicating with our panellists on a
much deeper level than other panel
companies.
The ‘social’ reward of interacting with other
panellists and contributing towards debates
is an extremely powerful mechanism to
stimulate repeat visits…
“From 10,000 members in 1 country in 2003 to
4 million members in 36 countries in 2011”
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6. Toluna.com
Toluna.com enables members to…
Create a personal profile page
Create polls for the community
Post polls on their own social media sites
Create and contribute towards debates
Gain ‘authority’ ratings for their opinions
Participate in product tests and reviews
Enter into competitions
Toluna.com enables clients to...
Undertake initial pitch based research
Establish incidence rates before field
Identify hard to reach target groups
Match responses to pre-profiled data
Get real-time information FAST
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7. 4 million active panellists - 34 countries
Europe and Russia
Americas
Worldwide Asia Pacific
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8. Opinions from your target audience
Toluna strives to continually help
research professionals conduct
reliable online market research and
has pioneered the development of 16
specialist sub-panels.
Toluna collects up to 1,700 current
attributes through a number of
specialist screeners, plus an
additional large number of data
points are collected by posting ‘Polls’
and ‘QuickVotes’ live on the
community site.
Toluna’s specialist panel profiling enables
researchers to quickly target the niche
Get insight from the people that
segments they need and enjoy maximum
really influence your business response rates, shorter project completion
times and increased data reliability.
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9. Data Quality
At Toluna, we understand the importance of data quality, and our approach to define data
quality is always evolving, to ensure we are providing our client with the highest quality
data possible.
Quality is not a point of competitive differentiation, we believe that it is standard
operating procedure. We define quality as both the quality client experience and data
quality initiatives we undertake to provide high-quality data to clients.
Keeping our data safe and our clients happy!
Protecting the things that matter to you / 9

10. SampleSafe™
We’ve outlined the quality processes we have put in place in SampleSafe™ as we felt it was
important to provide our clients with assurance that we have our own standard operating
procedures in place to ensure data quality.
The program is focused on three major areas to ensure quality
Actual: Validated by third party databases—Verity™. Melissa and GeoIP
Behaving: Providing thoughtful response to your surveys. Eliminating speeders and more.
De-duplicated: Respondents are prevented from participating more than once—DRD,
RelevantID™.
As an online data collection company, we are very process and project oriented. The product that
we deliver to our clients is data; and each time we engage with a client it is a new project. We
leverage SampleSafe™ to ensure that the data we provide is of the highest quality, and have
instilled Six Sigma principles to ensure that we measure the client experience and deliver
satisfactory results.
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11. More than just a sample provider
Toluna Full Service Toluna software
Project Management to enable a fast
to run surveys for you snapshot of
consumer opinion
Toluna Technology
for you to run
your own surveys
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12. Full Service
With leading industry operations, Toluna
provides over 400 full time employees in Advanced survey
Asia Pacific servicing all aspects of designs to suit any
Online panel delivery. type of study
With over 150 Survey programmers, 100
Project Managers and a dedicated Quality
Assurance team of over 50 staff; Toluna
provides an unrivalled solution to your
needs domestically, regionally and globally.
Embracing the internet to create fun and
engaging surveys /

13. From ready made to ‘just for you’
We leverage a proprietary
methodology to ensure concept
security, SafeView™.
SafeView™ is a superior concept
protection program that prohibits
respondents from downloading
images, or saving them locally –
ensuring the confidentiality of
your audio, video and images.
With SafeView™ applied to your
survey, we ensure the
confidentiality of your survey
concepts.
Impress your survey respondents with 3D!
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14. Research when you need it
• You create your questions
• Target by demographics
•Media enabled at the click of a mouse
• Flexible payment options
Ask:
•4m members worldwide
• Your own crowd for FREE
•Social - share your results
No wait, no hassle
• 100-2,000 responses in 24 hours
• Great-looking real-time reports
• ‘Ask the Nation’ census weighting - immediately!
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15. Embrace the speed, ease and cost advantages of
conducting research online
PanelPortal™ is an extremely
powerful yet easy to use platform
which enables marketing and
research professionals to manage
custom branded online
communities in-house.
Improved engagement, loyalty and advocacy
Using your existing customer
database PanePortal allows you to Greater ability to respond swiftly
quickly and cost effectively conduct
online surveys and qualitative Gain deeper insight
discussions to gain honest, accurate
and valuable feedback. Extend your reach to 4 million consumers
Increased brand visibility
Sharper new product development
Share insights internally
Reduce research costs and boost response rates / 15

16. BrandSpector
Online advertising effectiveness research
What is BrandSpector?
Joint venture between Toluna and nurago
Measures how many people are exposed
to an online execution
Provides detailed demographic reports
on who was exposed
Enables follow-up surveys (awareness,
U&A) amongst exposed / non-exposed
How effective are your online campaigns?
Track targeted members of the
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Toluna Community to find out

17. An online platform for qualitative research
Online bulletin boards – Ask respondents to
participate over a period of days, weeks or even
months about virtually any topic. We’ll manage
participation, incentives and more for you.
Online focus groups - Eliminate the time and
expense of travelling to focus group facilities.
Online groups are easy to initiate, require a shorter
lead time, and provide rich insight from a broader Other online qualitative services
geography of respondents than possible via offline QualMeeting – live video focus groups
groups. via webcams
QualAnywhere – text based mobile
Real-time chat - TolunaChat enables companies research
to gather rich insights from survey respondents in
real-time. Our easy-to-use technology enables
companies to intercept survey respondents and ask
them more in-depth questions
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18. Thank You
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