1. THE FUTURE OF MEDIA NORMJOHNSTON MINDSHARE WORLDWIDE

3. MORE PEOPLE WATCHEDOBAMA’S INAUGURATION ONLINE THAN ON TELEVISION

4. 3rdBIGGEST COUNTRY IN THE WORLD

5. 3 BILLION DOWNLOADSAND COUNTING

6. ON AVERAGE WE PASS PIECES OFPERSONAL INFO INTO DATABASES EVERY WEEK 3,254

7. INTERNET OVERTAKES TV AD SPEND

9. Paid Earned Owned

10. Paid Earned Owned NikePhysical Store NikeOnlineShop NikeTwitter Nike web site Engage Visibility Direct NikeYouTubePage NikeOfficialFan Page Syndicate Share

14. 14

25. “How and where will consumers engage with, consume and experience media in 2015 and how will marketers and the communications industry need to evolve in order to succeed?”

26. Fluid (anytime, any place) Access Attention Consolidated Fragmented Fixed (sometimes, some places)

27. Fluid (anytime, any place) Access PORTAL OF ME TONS OF TWITTER Attention Consolidated Fragmented MEDIA BUFFET TRAD NEW MEDIA Fixed (sometimes, some places)

28. Fluid (anytime, any place) TONS OF TWITTER High media consumption and appetite Consumers as creators, editors, distributors SNS primary access point Long tail world Access Attention Fragmented

29. Fluid (anytime, any place) PORTAL OF ME Consumers trust a few brands to select/ personalize content Value of personal data understood Media partners operate across platforms High DVR, tablet, cloud use Access Attention Consolidated

30. Attention Consolidated TRAD NEW MEDIA Trust in media brands to deliverright content to context Consumers relatively passive,low interactivity Entertainment more importantthan connectivity Linear TV, print do well, tablets don’t Access Fixed (sometimes, some places)

31. Attention Fragmented MEDIA BUFFET – LESS IS MORE Quality of content experience valued over continual access Consumers info/task orientated, not creative Consumers choose not to share personal data Consumers negative towards advertising ? Access Fixed (sometimes, some places)

32. SOCIAL MOBILE ONLINE VIDEO DATA