Science and Art of Relevancy Tuning Tailored to Moody's Search - Asim Hafeez, Moody's Analytics

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Moody's Analytics provides financial information and analytics to institutions worldwide. It has over 10,500 institutional clients in 155 countries. The company's search engine handles over 1 million unique keyword searches per month from 132,000 active users. Moody's goal is to empower customers to make better decisions by providing the right information and insights at the right time. It has improved its search capabilities through rebuilding its search platform, conducting user research, and implementing techniques like query intent analysis, recommendation engines, and natural language processing to better understand customers and personalize search results. Moody's journey continues with continuous improvement and expanding universal search across its domains.

Tecnología

Science and Art of Relevancy Tuning Tailored
to Moody’s Search
SEP, 2019
ASIM HAFEEZ, SR SOFTWARE ARCHITECT,
CONTENT SOLUTIONS

Moody’s Analytics by the Numbers
Our
Results
Our
Footprint
Our
Company
40
Consecutive quarters of
YoY revenue growth
155
Countries where MA
has customers
49
Offices4
$1.5BN
2017 Sales1
10,500+
Institutional clients
worldwide
6,300
Employees3
22%
2017 Sales Growth2
89
Customers among top
100 banks
600+
Software developers3
Notes: 1 As reported. 2. Constant $ (6% organic). 3. As of January/February 2017. 4. Offices with 10+ employees.

Strong Worldwide
Focus
* Map reflects 2017 sales, not all customers.
» 10,500+ institutional clients worldwide
» 49% of 2017 sales generated from customers outside the US
» Customers in 155 countries (94% of sales in top 25 countries)
» Business with 89 of top 100 global banks

Moody’s Traffic (per month)
WEBSITE TRAFFIC
• 15M page views
• 2M visitors
• 1M document downloads
SEARCH TRAFFIC
• 1M Unique Keyword
Searches
• 132K Active Users
• 100K Unique User
Sessions
• 50K Unique Keyword
Searches
API TRAFFIC
• 1.5B requests
DATA FEEDS
• 5M downloads

Innovation at Moody’s
Analytics
Artificial
Intelligence Automation Big Data
Blockchain Open APIs KYC
Commercial
Real estate

Our Mission
Empowering our customers to make better, faster decisions.
Our Vision
To be the global leader in solving critical business problems.
Excellence
We want everything we
do, big or small, to be
exceptional.
Customer Focus
We tackle our
customers’ problems as
if they were our own.
Teamwork
We achieve our best
results when we work
together.
Open Mindset
We invite new ideas and
differing perspectives.
Always.
We are Customer Focused

What problem are we solving for
Customers?
Customers want the right information – data and
content – and insights at the right time to analyze and
make decisions
“ ”
We’re a solutions provider – providing right
information and insights at the right time – and
Search is a key pillar and enabler
“ ”

A look at our Search Goals
ALL OUR GOALS DIRECTLY OR INDIRECTLY ELEVATE
CUSTOMER EXPERIENCE
Improve
Customer
Experience
Customer
Feedback
User Research
Improve Search
Relevancy
Establish Metrics
Understand
Customer
Behavior
Make Measurable
Improvements
Recommended
Content,
Universal Search
Personalized
Search & Content
Recommendation
Engine
NLP
Search Across MA
Domains

Our journey so far
Rebuild Search
Platform
User Research User Recommendation
Fusion 2 & Solr 6
Fusion 4 & Solr 7.4

Search Experience – Improved with
Fusion

The journey continues
Continuous
Improvement
Act on customer
feedback – Query Intent,
Learn to Rank, URL
Rewriting
Improve Search
Relevancy
Personalized search
and improve search
relevancy by
measuring metrics
and tweaking
NLP and
Recommendation
Universal Search
Provide NLP
capabilities and
recommended
content
Search across
different MA domains

Indexing
(Different
Sources)
Recomme
ndations
Pre
Defined
Queries
URL
Rewriting
Boost by
Signals
Head/Tail
Analysis
& Learn
To Rank
How Fusion Helped

Elevated Search Experience By Relevance Tuning ?
40-50% OF OUR DAILY VISITS ARE FROM
ANONYMOUS USERS  POTENTIAL CLIENTS

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Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

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Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

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Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

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Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

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Science and Art of Relevancy Tuning Tailored to Moody's Search - Asim Hafeez, Moody's Analytics

2. Science and Art of Relevancy Tuning Tailored to Moody’s Search SEP, 2019 ASIM HAFEEZ, SR SOFTWARE ARCHITECT, CONTENT SOLUTIONS

4. 1 COMPANY OVERVIEW

5. Moody’s Analytics by the Numbers Our Results Our Footprint Our Company 40 Consecutive quarters of YoY revenue growth 155 Countries where MA has customers 49 Offices4 $1.5BN 2017 Sales1 10,500+ Institutional clients worldwide 6,300 Employees3 22% 2017 Sales Growth2 89 Customers among top 100 banks 600+ Software developers3 Notes: 1 As reported. 2. Constant $ (6% organic). 3. As of January/February 2017. 4. Offices with 10+ employees.

6. Strong Worldwide Focus * Map reflects 2017 sales, not all customers. » 10,500+ institutional clients worldwide » 49% of 2017 sales generated from customers outside the US » Customers in 155 countries (94% of sales in top 25 countries) » Business with 89 of top 100 global banks

7. Moody’s Traffic (per month) WEBSITE TRAFFIC • 15M page views • 2M visitors • 1M document downloads SEARCH TRAFFIC • 1M Unique Keyword Searches • 132K Active Users • 100K Unique User Sessions • 50K Unique Keyword Searches API TRAFFIC • 1.5B requests DATA FEEDS • 5M downloads

8. Innovation at Moody’s Analytics Artificial Intelligence Automation Big Data Blockchain Open APIs KYC Commercial Real estate

9. 2 SEARCH AND CUSTOMER EXPERIENCE ?

10. Our Mission Empowering our customers to make better, faster decisions. Our Vision To be the global leader in solving critical business problems. Excellence We want everything we do, big or small, to be exceptional. Customer Focus We tackle our customers’ problems as if they were our own. Teamwork We achieve our best results when we work together. Open Mindset We invite new ideas and differing perspectives. Always. We are Customer Focused

11. What problem are we solving for Customers? Customers want the right information – data and content – and insights at the right time to analyze and make decisions “ ” We’re a solutions provider – providing right information and insights at the right time – and Search is a key pillar and enabler “ ”

12. A look at our Search Goals ALL OUR GOALS DIRECTLY OR INDIRECTLY ELEVATE CUSTOMER EXPERIENCE Improve Customer Experience Customer Feedback User Research Improve Search Relevancy Establish Metrics Understand Customer Behavior Make Measurable Improvements Recommended Content, Universal Search Personalized Search & Content Recommendation Engine NLP Search Across MA Domains

13. 3 OUR JOURNEY

14. Our journey so far Rebuild Search Platform User Research User Recommendation Fusion 2 & Solr 6 Fusion 4 & Solr 7.4

15. Search Experience – Improved with Fusion

16. The journey continues Continuous Improvement Act on customer feedback – Query Intent, Learn to Rank, URL Rewriting Improve Search Relevancy Personalized search and improve search relevancy by measuring metrics and tweaking NLP and Recommendation Universal Search Provide NLP capabilities and recommended content Search across different MA domains

17. Search – NLP

18. Indexing (Different Sources) Recomme ndations Pre Defined Queries URL Rewriting Boost by Signals Head/Tail Analysis & Learn To Rank How Fusion Helped

19. Elevated Search Experience By Relevance Tuning ? 40-50% OF OUR DAILY VISITS ARE FROM ANONYMOUS USERS  POTENTIAL CLIENTS

20. THANK YOU Q&A

Science and Art of Relevancy Tuning Tailored to Moody's Search - Asim Hafeez, Moody's Analytics

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