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S Using Facebook for Brand Image Social and Mobile Media: Section 2
S Build your Page: set your logo, upload photos, add a description, provide links to your website S Connect with People: create ads, target an audience, monitor ads with Ad Manager S Engage your Audience: post quality content, reach customers with an offer S Influence Friends of Fans: word of mouth, sponsored stories, measure results
Stats on Social Media Importance S 15% of total U.S. mobile internet time is spent on social networking sites (Experian) S 74% of all marketers say FB is important to their lead generation strategies (HubSpot) S Companies that generate more than 1,000 FB Likes also receive nearly 1,400 website visits a day (HubSpot) S Approximately 46% of online users count on social media when making a purchase decision (Nielsen)
EdgeRank: algorithm that determines “Top News” S a
More Free Content Options S Post Surveys S Contests (paid and unpaid) S Links to website and blogs S Post updates, news and pictures S Add video: press releases, promotions, TV ads
Section 2 Complete. Nice job! Next Section: Facebook Ad Creation

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Facebook marketingppt

  • 1. S Using Facebook for Brand Image Social and Mobile Media: Section 2
  • 2. S Build your Page: set your logo, upload photos, add a description, provide links to your website S Connect with People: create ads, target an audience, monitor ads with Ad Manager S Engage your Audience: post quality content, reach customers with an offer S Influence Friends of Fans: word of mouth, sponsored stories, measure results
  • 3. Stats on Social Media Importance S 15% of total U.S. mobile internet time is spent on social networking sites (Experian) S 74% of all marketers say FB is important to their lead generation strategies (HubSpot) S Companies that generate more than 1,000 FB Likes also receive nearly 1,400 website visits a day (HubSpot) S Approximately 46% of online users count on social media when making a purchase decision (Nielsen)
  • 5. More Free Content Options S Post Surveys S Contests (paid and unpaid) S Links to website and blogs S Post updates, news and pictures S Add video: press releases, promotions, TV ads
  • 6. Section 2 Complete. Nice job! Next Section: Facebook Ad Creation