1. SEO Basics
Intro to Mobile Search: Section 2

2. Mobile SearchVs. Desktop
 Local results are more likely in mobile search (more relevance
to user)
 Mobile users are always logged in, so personalized results are
shown more than in desktop search.
 Certain queries have interactive results in mobile, pushing
web rankings down
 First position on mobile means more. “A drop from first to
fourth position on mobile phone can mean a CTR drop off of
more than 90 percent” (Google Zero Moment ofTruth)

3. Why Do Mobile Search Advertising
 25% of all Google searches are now done on mobile devices
(IgnitionOne 2012)
 56% of all Americans own a smartphone
 34% have a tablet computer
 Interact with users beyond the desktop
 Geo-targeting allows you to engage with users based on the
physical location of their search

4. Keyword Optimization:TitleTags
 TitleTags appear first on
search results and in the
browser
 They should contain the
brand name and main
function
 Should contain an array of
words relevant to your
company and its branded
messaging

5. Keyword Optimization:TitleTags Cont.
 Meta-description
is what shows up
underneath title
tags
 Not a significant
generator of SEO
 Can be used to
place common
misspellings or
additional
keywords

6. Permalinks
These links are created to make
website navigation better by
adding page titles to your URL so
users bypass the home page.This
is often overlooked because it
seems minor.
 High SEO potential
 How people are navigating
the site
 Can be customized to look
cleaner and create another
source of SEO

7. Keyword Optimization:Writing Content
 All content should be unique and relevant to your brand.
Never sacrifice quality of content for higher SEO
 Keywords embedded in text should be repeated often
 Post frequently and consistently to ensure you maintain
traffic
 Programs like Google AdWords orWordtracker can help
determine the most effective SEO keywords for your market

8. Keyword Optimization: AnchorText
 Hyperlinks or “anchors” to internal and
external articles or sites helps drive SEO
 AnchorText helps SEO algorithms in search
engines associate your content with other
sites or keywords
 Anchor text should link to:
 A news source
 A product
 Another article on your site
 A study
 A previous part of the article

9. Spread & Share
 Always be offering
methods to share your info
via social media widgets
like these
 Having loyal consumers
talking about your brand is
what really matters
 Posting frequently will give
you more loyal followers
and higher SEO

10. Blacklisted.
 Rapid and random
following on social
media or using a link
database can lead to
blacklisting
 You will be removed
from search results and
regarded as spam or
malware
 Blacklist means no
traffic. No traffic means
no revenue

11. Tips For Effective SEO
 Allow users to share on social media via widgets
 Keep content consistent and engaging
 Ensure all links are working properly
 Don’t riddle your article with keywords
 AnchorText,TitleText, and Permalinks should never be
overlooked; high SEO potential
 Don’t use the same anchor text for every link

12. End of SectionTwo
Next Section: Paid Search Opportunities