ad:tech London 2012 Conference Keynote Getting Up Close & Local Charles Eklund, Head of Product & Business Operations, LivingSocial Omid Ashtari, Business Development Director Europe, foursquare Phillip Easter, Director of Mobile Apps, American Airlines

1. foursquare // businesses

2. Foursquare at a Glance
25,000,000+ users
2,500,000,000+ check-ins
40,000,000+ venues
1,000,000+ local businesses

3. Foursquare Mission
foursquare helps you make the
most of where you are. We build
tools that help you keep up with
friends, discover what's nearby,
save money and unlock deals.
3

4. How it works
The user experience stems from three panels:
Friends Explore Your Account
A social feed to help you keep A data-rich map to help you A control panel to keep track of
up with your friends discover what to do nearby your favorite brands and venues

5. Value proposition
Recommendations Content Rewards

6. Foursquare + businesses
Businesses leverage foursquare to engage customers when they’re on the
go.
Businesses can be thought of as either Brands or Merchants.
Brands primarily use the Brand Page and its associated tools,
whereas Merchants use the Merchant Platform in addition to the
Brand Page.
 Brand Page
 Tips
 Lists
 Merchant Platform
 Dashboard
 Specials
 Local Updates

7. Brand Case: London 2012

8. Brand Case: History Channel

9. Brand Case: British Vogue

10. Merchant Case: HMV

11. Merchant Case: Dominos

12. Merchant Case: Borough Market

13. Looking Ahead: Radar
The Radar feature offers passive push notifications that lets users know
when they’re near venues or friends they might want to see.
• If a user follows your lists or adds
one of your Tips to their To-Do
List, they’ll get a push notification
when they’re nearby - without ever
opening the App.

14. Thank You
Omid Ashtari
@thecoolgeek