Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Future For Society & Enterprise
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ad:tech London 2012 Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Future For Society & Enterprise Ken Webster, Head of Innovation, Ellen MacArthur Foundation
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Transforming Business Models & Product Design In A Circular Economy: Re-Thinking And Re-Designing, Creating A Positive Future For Society & Enterprise
- 1. First tech title goes here Ad line of Sep 19 Second line here Ken Webster
- 2. 00 B A goes here TitleU?
- 9. Makes the macro economic case (McKinsey knowledge partners) Jan 2012 Focus on mid-complexity durable goods Design cues: ‘cradle to cradle’, ‘performance economy’, Shift from consumer to user Access over ownership ---------------- New companion report on products of consumption Jan 2013
- 12. 00 Title goes here The Herman Miller Mirra chair www.hermanmiller.com • Great aesthetic appeal • Designed for refurbishment and disassembly • All materials carefully sourced – eliminating toxics
- 13. 00 Title goes here Backhausen Returnity® www.backhausen.com www.returnity.at • Uses idea that waste = food • Technical cycles are guaranteed as being ‘cradle to cradle’ • 100% recyclable • Process of return and re‐use:
- 14. 00 Some IT leverage Title goes here • Digitisation • Consolidation • Resell/Reuse • Collaborative Use • Customisation • Money (complementary currencies)
- 15. B 00 Body scanners and tailoring Body scanners and tailoring • Make accurate scan • Supply details • Receive clothes that fit
Notas del editor
- OPTIONAL SLIDE - Dame Ellen McArhturDame Ellen MacArthur first hit the headlines in 2001 when she raced single-handedly non-stop around the world in the Vendée Globe when only 24 years old. After 94 days at sea, Ellen returned to a different life, she had come second in one of the hardest races in offshore sailing and the response was massive. Prior to her Vendée success, she won the solo transatlantic race from the UK to the USA and went on to win the Route du Rhum from France to the Caribbean in 2002.After this successful run in the monohull Open 60 class, Ellen turned her attention to the multihull circuit leading to her departure from Falmouth, UK in 2004 on board the 75ft trimaran B&Q... she returned 71 days, 14 hours, 18 minutes, 33 seconds later, having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed. She was knighted by the Queen in 2005 and has received the Legion d'Honneur from the President of France.Ellen’s competitions at sea gave her a very real understanding of what it means to rely on a finite supply of resources, as on the boat food, water and fuel were inescapably linked to success or failure. This inspired a new journey, spending time with local and national governments, scientists and working across key industry sectors to understand how on land too we rely on finite resources in the form of materials, energy and water. It was through this realisation that Ellen made the difficult decision to end her professional racing career and focus on a still greater challenge. Ellen's search for solutions to these challenges led her to discover a framework for re-design and the idea of shifting from our ultimately limited linear economy to one that is re-generative by nature. In September 2010 she launched the Ellen MacArthur Foundation with the goal of “accelerating the transition to a regenerative, circular economy”. The Foundation works in the three areas of business, education and communication. Not surprisingly - this is the most exciting project that Ellen has worked on to date, and, like with her sailing she is totally immersed in it! www.ellenmacarthurfoundation.orgSource of text: http://www.ellenmacarthur.com/
- The way we do things now is based on the assumption of unlimited resources and waste sinks. However its clear we no longer have a world with few people and easy to get resources, in addition the feedback, the impact of emissions and toxic materials are being felt across the world. Following the financial crash of 2007/8 there is a shortage of easy credit too and the world economy has stagnated despite major additional financial stimulus
- ELLENThe Foundation is working in partnership with the D&TA to create a series of resources, stimulus materials and a handling collection to explore the opportunities of using the circular economy as an innovation focus. The two awarding bodies AQA and OCR have also both engaged with the framework. AQA has already rewritten some of their Standard Assessment Tasks to reflect CE thinking. Both awarding bodies are requesting assistance from the Foundation in writing their new specifications and producing supporting materials.
- This chair is popular in offices. Most of the material is recyclable. Could we design everything in this way??
- This company sells soft furnishing fabrics and the user promises to tell Backhausen when they have finished with them. The company then arranges to collect them and use the materials again.Look up the Returnity website pages for more detail on how to have your fabric enter a new lifecycle. recirculation in technical cycles is guaranteed by licensed cradle‐to‐cradle partners