With over one million iOS and Android apps in the app store, it’s hard to stand out in the app ocean. But it’s not mission impossible!

1. Mobile Rules
Issue 1.0

2. MAXIMIZING MEDIA TO MARKET APPS
How to launch and market your app leveraging paid, owned and earned media ?
Executive summary
Paid media
Owned media
Earned media
Summary
01

3. Executive Summary
02 Executive Summary Paid Media Owned Media Earned Media Summary

4. Appstore’s algorithm is mysterious
TODAY’S YESTERDAY’S DOWNLOADS
RANK DOWNLOADS DOWNLOADS
FROM 2 DAYS
AGO
DOWNLOADS
FROM 3 DAYS
AGO
03 Executive Summary Paid Media Owned Media Earned Media Summary

5. How to stand out
PAID MEDIA
OWNED MEDIA
EARNED MEDIA
04 Executive Summary Paid Media Owned Media Earned Media Summary

6. Owned Media
BRAND WEBSITE
LANDING PAGE
iTunes
LANDING PAGE
05 Executive Summary Paid Media Owned Media Earned Media Summary

7. Owned Media
BRAND WEBSITES
LANDING PAGES iTunes LANDING PAGE
06 Executive Summary Paid Media Owned Media Earned Media Summary

8. Earned Media
07 Executive Summary Paid Media Owned Media Earned Media Summary

9. Earned Media
INFLUENCER SOCIAL MEDIA
OUTREACH CAMPAIGN STRATEGY
INTEGRATE SOCIAL MEDIA
PR INITIATIVES
INSIDE THE APP
08 Executive Summary Paid Media Owned Media Earned Media Summary

10. Integrating “Sharing” Tools Into Your App Interface Is
Probably The Most Effective Earned Media Tactic
Usual Suspects
New Entrants,
growing fast
09 Executive Summary Paid Media Owned Media Earned Media Summary

11. App Mediatization Planning
Stage 1 Stage 2 Stage 3
Teaser Explode Sustain
Week 1 Week 2-3 Week 3 to …
10 Executive Summary Paid Media Owned Media Earned Media Summary

12. To sum up, basically you need to go where your consumers are
11 Executive Summary Paid Media Owned Media Earned Media Summary

13. Invest your dollars appropriately
12 Executive Summary Paid Media Owned Media Earned Media Summary

14. Based on where your consumers are listening
13 Executive Summary Paid Media Owned Media Earned Media Summary

15. Contacts
14