Keynote delivered at Health 2.0 Europe 2015 Trust and communication are crucial elements for the control of the deadly Ebola outbreak in West Africa. In this presentation Luis will explain how social media and mobile technology has been a major element in the Ebola communication crisis. Diving into the natural "cures" for Ebola have been heavily marketed online, Luis will tackle how digital communication is a crucial part in the ongoing efforts to control the ebola outbreak in West Africa.