2. 1. A well planned subject
line.
Subject lines are the gatekeepers to your emails and
the first thing that the recipient sees in their inbox.
A good subject line can dramatically increase the
likelihood that your email will be opened.
On the other hand, a boring subject line can
dramatically decrease your email open rate as it implies
to the readers that your email is not worth opening.
3. 2. Add a personal touch.
• Adding the recipient’s name gives a personal
touch to the email and the email does not look
automatically generated.
• Adding recipients past trends and buying habits in
the subject line adds to the personal touch.
• Add a common courtesy, include salutation and
Sign off with your name in every email.
Statistics shows that personalized emails are 22.2%
more likely to be opened.
4. 3. Test and Test Some
More
Although there are general rules, still, the best way to
know what resonates with your recipients is to test and
then, test some more.
Try multiple subject lines, check the statistics as to
which ones have a higher open rate and analyse what
you did differently with the subject line that actually
clicked with the recipients.
No audience are the same. So, test what works well
with your audience.
5. 4. Get Highly Specific
Use data from the recipient’s interests, past trends
and buying history.
Use these information to make the subject line highly
specific and relevant to the recipients.
Focus on the content of the emails such that it would
help in solving the recipient’s problem. Thus, the
recipients will be more receptive to your emails.
6. 5. Avoid Addresses as
“noreply@company.com”
Unless you are famous and its extremely easy to reach you, try
to avoid “reply to” email addresses such as
“noreply@company.com”. People might not strain to find out
your email address and tell you what stroke their mind while
they were reading the mail.
Use a genuine “reply to” email address in all your emails so
that recipients can interact with you in case they feel so.
Moreover, the presence of a genuine “reply to” email address
in your emails lends credibility to your campaign and help your
emails avoid spam triggers.
7. 6. Use Double opt-in
Double opt-in means that the subscriber will confirm that they
want to receive emails from you.
You would not like to send emails to people who are not
interested in your emails.
Not using this will lower your email open rate, increases the
chances of your emails being reported as spam as well as
reduces your reputation as an email sender thus reducing
deliverability of your emails.
8. 7. Have a fresh List of
Subscribers
If your subscriber’s list is a little old, it is time to clean up the
inactive or outdated emails.
Email open rates tend to decline gradually, over the years
as people tend to switch jobs, their interests and lifestyle
changes, etc.
It means that the email list gradually becomes invalid. You
need to weed out such emails so that the inactive recipients
do not bring your email open rate down.
9. 8. Decide a convenient
time of delivery
The time of delivery of the email can influence how many
people open your email and thus can impact the email open
rate.
If you send your emails on a weekend, people are less
likely to open them, at least not right away.
On a Monday morning, people take time to catch up from
the weekends.
Also, after business hours, people are less likely to open
their emails. So the best bet to send your emails is on a
Tuesday after 12 pm.
Moreover, 23% of all email opens occur during the first hour
of delivery. After 24 hours of delivery, the chances of
opening an email drops below 1%. Mondays, Fridays and
weekends are not the best days to send emails.
10. 9. Mobile Optimization
As per the statistics, 48% of emails are being checked on
a mobile device (mobile, smartphones, tablets,
etc). Moreover, 69% of people checking emails on their
mobile devices tend to delete emails which does not
render well on their devices.
If your emails are not looking good on the mobile devices,
people won’t bother to open them and you will be missing
on the email open rate.
As the number of people using mobile devices to check
their emails continue to grow explosively, a responsive
email design becomes all the more critical.
A responsive email design means that on whatever device
an email is opened, the email will automatically adjust to fit
itself based on the dimensions of the mobile device.
11. 10. Enhance Your Sender
Score
If you have a low sender score, this means that your
reputation is not good in the ISP domains.
A low score sender can be marked as a spammer and
their email will get trapped in the spam folder rather
than the inbox.
As such, there will be no chance for your emails to be
read or even opened.
Use cleaning services to maintain the hygiene of the
emails. We curated a list for EasySendy Pro users,
which can tell you how to clean your email list. Use
this link to use the tools available for the same:
https://easysendy.com/docs/keep-email-list-clean-
updated/
12. 11. Use of Automatically
Triggered Emails
Automatically triggered email are those emails which are triggered
by some events or actions taken by the recipient. These emails can
be triggered by events or actions such as:
•A purchase made
•A download done
•A recipient joining a community (a welcome email)
•A recipient becoming inactive (a reactivation email)
•A recipient leaving their cart with an item in it (a purchase email)
Statistics shows that these types of automatically triggered emails
have a 71% higher email open rates and 102% higher click rates
than non-triggered emails.
