We design solutions to simplify lives and make people feel free, starting with a product called Stopstr that helps users never lose sight of their bike using a subscription-based service. Our mission is to believe in a better tomorrow through careless solutions. We aim to gain 5-7% of the $2.4 million high-end bike market over our first three years.

2. MISSION STATEMENT
We believe in better tomorrow, careless tomorrow.
We design solutions to simplify your life, to make you feel free.
And because you love your bike so much, we started there.
With Stopstr you’ll never loose sight of your bike again.

3. MARKET TIMING
before or after?
SHARE OF THE
MARKET
1st year 5%
2nd year 6%
3rd year 7%
TOTAL AVAILABLE
MARKET
15%
(high end bikes - cost
higher than $500)
of 16.2M
(total bikes sold in US)
= 2.4M

4. MARKET MAP - PROBLEM

5. VALIDATION BOARD
subscription
based
service