1. Brand Analysis
Name: Kellogg’s Frosties snack bar
Slogan: It tastes great
In 1898 Kellogg’s was founded, in 1906 the first company was
opened. This is where Kellogg’s first corn flakes were made. In 1922
Kellogg’s was launched in the UK. In 1940 Kellogg’s made wheat
flakes and wheat crispies to help feed wartime Britain. In 1950
Kellogg’s launches frosties and special K. The Kellogg Company was
honoured to supply breakfast for Neil Armstrong, Buzz Aldrin and
Michael Collins. In 1997 they opened the W.K institute. In 1998
Kellogg’s had been around for 100 years. In 2010 Kellogg’s
announced they were going to reduce salt by 50% and add more
vitamins to their cereal.
Their colours are mainly a blue background with red and white
writing. The frosties snack bar is meant to be a funny advert and it is
meant to be aimed towards children.
My idea is a cereal
bar called Fitness
First