Global Lehigh Strategic Initiatives (without descriptions)
Media evaluation FINAL
1. 3.What Have You Learnt
From Your Audience
Feedback?
Luke Cole-Seal
2. What Do You Like About The
Video?
Nico: I like how defined that it looks, it looks like I know exactly what is being advertised which
makes me feel more comfortable.
Fabio: I like that the mise-en-scene on the trailer is on point, for example the setting is very
recognisable as a outer residential area of London, and more specifically – Brentford. I also like how
you introduce the characters as a group, and then go off to explore their individual lives.
Manini: All of it was brilliant, but I loved how the characters are introduced by freezing on a certain
facial expression.
Rob: I like the video because it catches your attention with the music.
Kyle: I liked how each character was introduced by using a pause to black and white. Immediately I
was able to see what each characters personality was.
Harriet: The black and white effect is good and the editing is quick and effective.
Elyjah: I like the minimal use of editing tool such as fades and wipes and transitions, this stops it from
looking tacky.
From this feedback it seems that we had used mise-en-scene well and the characters personalities were easy to
identify. It also seems the editing techniques we used on the freeze frame shots of the characters worked well for the
audience as many reported liking the effects. This feedback shows that we achieved what we were trying to portray,
the characters personalities by using the editing effects and quotes.
3. What Don’t You Like About The
Video?
Rob: I don't like the lack of dialogue in the
video.
Kyle: The music is too loud, unable to hear
what characters are saying.
Fabio: I don’t like how the music stays at the same volume
throughout the entire trailer, meaning that when people talk, it is quite
hard to hear them as the music plays over what they say. However the
music is very fitting.
Judging by the received feedback, the main problem was the music being to
loud and making it nearly impossible to hear the dialogue from the characters.
We addressed this in our final edit and decreased the volume when the
characters were speaking and then increasing gradually when they had
stopped.
4. What Would You Change If You
Had Made This?
Rob: I would of given more dialogue so the
audience has more interest to see what
happens.
Kyle: Have more dialogue to further their
personality.
The main point that people would have changed about our
film is to add more dialogue to the film, reflecting back on
the shoot, we could have added more dialogue to further
enhance the personalities of the characters, unfortunately
we had no time to reshoot any.
5. Do The Characters Seem Easy
To Understand/Relate To?
Nico: Yes, they do, especially after watching other films like ‘Football
Factory’.
Rob: Yes they go to the pub and watch football, I can relate to this.
Fabio: Some of the characters were very easy to relate to and
understand, such as Josh’s character shown with props of empty
bottles shows the audience that he enjoys his drink. However other
characters such as ‘Henry Carter’ are harder to relate to as we do not
see as much of them in the trailer.
The feedback we received was that the characters were easy to relate
to and understand, this is due to the fact that the pose and the quote
of the characters help to show their personalities, also, during the montages of
characters people seem to know what the characters are about.
6. Would You Watch This If It
Was On Television?
Nico: I think that I might, even though I
am not usually interested in these kinds of
Programs, but I liked the violence.
Fabio: After watching the trailer I would
watch this on the television.
Manini: Yes, it made me laugh.
People seemed to like our video and would watch it if it
was a real program, this is very positive as we worked hard to make
sure we had created a good project that would reach our target
audience and appeal to them.
7. Do You Think The Music Is
Appropriate For The Video?
Nico: Yes I think it’s very appropriate, especially the lyrics.
Rob: Yes it is lively and sounds like something you would hear in a pub. This
suits the football theme of the show.
Fabio: The music fits the genre of the soap opera very well, and it is up-beat
and cheerful which may connote the tone of this soap.
Elyjah: I think the music fits very well with the film, it sets the mood and I
feel its is appropriate for the film.
At first we were not to sure about the music choice, but after selecting it and
adding it to the video we felt it was the right one, and we’re glad to see that
others agree also.
8. What Do You Like About The
Printwork?
Fabio: I like that you have given the TV magazine thorough research
and have made the front page of it almost identical to a real life one. The
second printwork artefact has also got a very good picture taken for it, which
represents the soap opera very well. One of the characters is wearing a
football shirt and they are both standing outside a pub, which is typical
iconography of UK football fans/hooligans.
The feedback we received told us that the mise en scene we had was spot on
and it suited what was being advertised. Also many people thought that the
magazine cover looked very realistic like it would if it was actually on the cover
of What’s On TV.
9. What Don’t You Like About The
Printwork?
Kyle: Not enough highlights and
information on the front of the page.
Harriet: Include some sub-stories.
People felt that we could do with more stories on
the magazine cover which is probably something
we could have achieved, but at the time didn’t
notice.
10. What Changes Would You Make To
The Printwork If You Had Done It?
Fabio: If I was to make one change it would only be on the second
Print artefact, I would try and make the background a white wall or the
blue sky, because then you would have more choice on font colours.
Kyle: Include more information about the show.
The changes that people would make were on the poster advertisement, they
were to change the fonts and add more information about the show. We
wouldn’t have wanted to change the background on our poster; but we would
have added more information if we had thought about it at the time.
11. Would The Printwork Attract You
To Watch The Program?
Fabio: It would probably be the TV listings magazine cover that would make
me want to watch the soap. Because you can see Luke clearly kissing the
Brentford badge, you can tell that this is about Brentford FC and being a
Brentford fan myself, I would watch the soap.
Kyle: Yes as the image is interesting and the titles are bright and bold which
attracts attention.
We achieved success with our printwork because people said that the
printwork would attract them to watch the program.
12. Conclusion
Overall I feel that the feedback we got was
very helpful in aiding us to make
adjustments on our final projects to make it
better. The feedback about the audio
blocking the dialogue was very much
needed as we did not realise this at the
time. Much of the feedback was positive and this
made us realise we were on the right track on
creating a good piece of work for our A2 Project.