2. Film Trailers
• A trailer or preview is an advertisement or a commercial for a feature film that will
be exhibited in the future at a cinema.
• Film trailers are made to advertise films so people become more aware of the films
and pay to go and watch them in order to make money.
• Film trailers are are generally aimed at the same audience as the films they
publicise. Different types of people like different sorts of films, there are certain
features that will have a wide appeal to specific groups of people.
• As well as using genre to gain our interest, marketing campaigns must also show us
how a new film is different to others in the same genre: this is known as the USP
(Unique Selling Point) of the film. The USP is what separates one film title from
another released at a similar time or within the same genre.
• Trailers are shown in cinemas, on TV and online. Watching trailers online is
becoming very popular as people can watch trailers on YouTube and social
networking sites such as Facebook and twitter. and are usually accompanied by
poster.
• Most trailers are produced at the same time as the film is being edited. The timing
trailers is very important, a trailer must be shown far enough in advance to
generate excitement for the film’s release. However, the trailer can’t be early so
that people forget about the film before it comes out.
3. Film Posters
These are 4 film posters from the newly released film battleship. As shown the
colour scheme and layout are the same for each of the posters. This also
happens with different films. Each poster represents the different actors in the
film which makes it more recognised for the audience as they are more
familiar with the film. This is another way in which films are advertised. People
can see posters in cinemas, in shops and around towns on the windows of
phone booths. This shows that posters are a very effective way of advertising
as they can be seen anywhere. These posters help target both male and
female audiences by using male and female actors.
4. Film Magazines Covers
These are some examples of film front covers. They all consist of
the film title, a main image and sell lines about the magazine.
When a magazine is released for battleship it will be the same as
these but with different images and sell lines.
5. Conclusion
• From the marketing of the magazine I
conclude that the film is targeted for both
male and female because of the use of male
and female actors in the posters. I also
conclude that is aimed at people between the
ages of 15 and over.
