Gotta raise cash pitch deck

Luke J. Flint, CEO / Co-Founder
www.GottaRaiseCash.com
Confidential – do not distribute

Gotta Raise Cash Snapshot
Founders Advisors Financials
Luke J. Flint, CEO
Krish Anugula, CFO
Founded March 2013
Louisville, KY
$15,000 Founder's Investment
$150,000 Raising for Series A
Technology
CrowdfundHQ.com
Sinatra, Ruby, MongoDB
Most economical
minimum viable product,
platform to beta launch in.
www.GottaRaiseCash.com Confidential – do not distribute
Srini Gurram is an accomplished entrepreneur, graduated
from NYIT, New York. He worked in IT industry for 20
years with focus on customer-centric solutions and
cutting-edge innovation. He co-founded IT Services
company and provided services to many companies.
Krish graduated from NDSU, Fargo, ND with M.S in
Computer Science. Krish has 20 years of experience
in IT industry working in various industries like
Financials, Pharma, Insurance and Retail. He has
been involved with nonprofit organizations for many
years. He is passionate about helping needy people
and loves creative ideas to help people with wealth
sharing. He also co-founded IT, Real Estate and
Telecom companies.
Luke is a serial entrepreneur and veteran investor;
founder of Lazarus Investments and Landmark
Commercial Group, both commercial investment real
estate firms specializing in the brokerage / syndication
of distressed commercial assets. He attended the
University of Louisville majoring in Political Science,
and sits on the Louisville based Commonwealth
Crowdfunding Committee, which advocates and
lobbies for the crowdfunding industry.
Ravi Nadipally has been working in IT industry for
20 years. He is well versed in many specialized
areas including non profit organizations.
Jerry Jones, technical support adviser at
CrowdfundHQ.
Erik Snyder, founder of Parlance Creative is our
choice for marketing / branding consulting and
services.
Alan Cheek Esq. is our general legal council
and compliance officer.

Gotta Raise Cash projected 12 month numbers
Revenue______________________________________________________________________________
$547,500
($82,125) Est. net Income *annual
($31,937) Est. gross monthly burn
User Activity est.________
25,000 Est. daily user reach
$30,000 Est. daily gross campaign contributions
$10,950,000 Est. annual campaign contributions
Employees______
2 Full time
1 consult
1 outsourced
Development_____
Phase 1
Beta site (CrowdfundHQ)

The Future of G.R.C and Crowdfunding
“Crowdfunding Will Make
2013 The Year Of The Gold
Rush...The Global
Crowdfunding will double in
annual revenue to $6 billion in
2013”
http://www.forbes.com/sites/groupthink/2012/12/27/
crowdfunding-will-make-2013-the-year-of-the-gold-
rush/
*Infograph source (pages 4 - 5)
http://www.crowdsourcing.org/editorial/crowdfunding-
industry-trends-and-statistics-infographic/25662

Our “Why” and Our Difference
How America Became a Country of Haves and Have-Nots
http://www.fool.com/investing/general/2013/05/09/how-america-became-a-country-of-haves-and-have-not.aspx
Amber Waves of Green
http://www.gq.com/news-politics/big-issues/201207/amber-waves-of-green-jon-ronson-gq-july-2012?currentPage=1
Book: Suburbs are new centers of poverty...
http://insiderlouisville.com/news/2013/05/21/book-suburbs-are-new-centers-of-poverty/
Our three largest competitors http://www.gofundme.com/ / https://www.crowdtilt.com/ / http://fundanything.com/en are
geared towards targeting your immediate circle of friends and family to fund a large project. Our platform serves this
function as well, however the difference is in our advocacy of common wealth sharing among the masses. We are
cultivating a community of users who will perpetually use our platform and continually “wealth share” with each other--
multiple times per year, not just for one large campaign. We are not the final answer to the growing wealth gap problem.
We are a viable modern day solution from the private sector.

G.R.C Intro Video
Gotta Raise Cash_intro video link

Growth...
Where we are going?
- Focusing on brand development, marketing, attracting
and retaining core user base
- Investing in marketing, SEO, SMO, traffic drivers
- Consistently developing the platform for a Phase 2
version
- Adding additional social media interface
- Adding highly customizable campaign badges / media
options
- Additional design element changes
What do we need?
- Hire a branding / marketing expert
- Help with SEO, SMO, traffic drivers
- Series A funding of $150,000
- More advisers

Marketing overview...
Branding -- This is a crowded market and we need your brand to be strong and unique or else you will get lost in the shuffle. An
appropriate branding project would include: audience definition to ensure we are targeting the most valuable personas, brand identity tied to
a positioning strategy, strong messaging that starts with a compelling tagline, and visual/copy guidelines to keep all public communications
consistent.
Traditional PR -- We will want to work our local connections to get us coverage in traditional media like newspapers, radio, business
periodicals and magazines here in Louisville. We will then leverage those stories to get national coverage in the same kinds of media.
Web PR -- A concerted and professional effort to reach out to mid-level bloggers in the tech, entrepreneureship, finance, and fundraising
sectors should yield solid results. Similar to the traditional PR strategy, we'll use these mid-level stories as leverage to get covered in high-
reach blogs like Techcrunch, Wired, and Inc.
Reputation Management -- With the numerous crowdfunding sites already crowding the market, there exists a secondary information
market where crowdfunding sites are reviewed and listed. We must actively manage our reputation with the review sites and ensure GRC
gets into the important lists as they are driving a lot of referral traffic to crowdfunding sites.
Search Advertising -- We will want to capture those looking for a place to post their projects and/or fundraiser through search advertising
on Google AdWords and Microsoft Ads Manager. The keyword strategy will focus on long-tail fundraising ideas like "raise money for trip"
rather than straightforward crowdfunding keywords.
Social Media -- To make sure that you are an attractive platform for people to post their projects on, we'll promote GRC secondary and
promote the projects on your site first. We'll do this through Twitter and Facebook, proving to your potential users and investors that you're
committed to making the nuts and bolts of the operation work, not just boasting about yourself like most other crowdfunding sites do.
Viral Marketing -- To make viral marketing work for you, we'll help you find niche stories in about fundraising attempts and the more heart
the better. We'll then adopt them as initial projects to be funded and assist them with their marketing. This "feel good" approach will not only
be doing actual good, but also give us a lot of emotional momentum to drive the social sharing that makes an idea go viral.
The following are preliminary marketing suggestions from Erik Snyder of Parlance Creative:

Gotta raise cash pitch deck

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Gotta raise cash pitch deck