1. A Few Thoughts for Behaviour
Change from Technology
Dr Richard L. Wright
Unilever
10th December 2012

2. Species that survive maximise returns on investment

3. Reinforcement (rewards) need to be seen and quick

4. People need help in setting goals
Which is the easiest?
A. Going swimming 2x a week
B. Going swimming 9x a month
A. Losing 0.5 stone in weight in 2 weeks
B. Losing 0.5 stone in weight in 2 months

5. Behaviour change agents need to understand what
they are trying to achieve
Reduce diabetes
Reduce obesity
Increase exercise
Walking more
Walking to work

6. Need to work out how to strike the balance between
helpful friend and salesperson

7. Thank you